Product Design

Take a user-centred approach to designing innovative, sustainable and forward-thinking products for volume production, including furniture, healthcare products, toys and consumer electronics.

Build your design skills through practical experience and industry insight. This course can help you prepare for a career in product design, user experience (UX), 3D modelling, visualisation and design management.

Visualise and prototype: master digital and workshop tools for dynamic product creation.
Human-centred design: craft user-focused products inspired by real-world research and trends.
Design for manufacture: balance form and function for sustainable, market-ready solutions.

• Ranked 11th for Product Design by the Guardian University Guide 2025.

Why you should study this course

• Dive into hands-on studio learning where creativity, collaboration and expert guidance combine to help you design breakthrough products.

• Access workshops with laser cutting, rapid prototyping, CNC/robotic milling, 3D scanning, clay modelling, hack spaces and immersive studios.

• Master industry-standard digital tools including CAD modelling, rendering, graphics and animation life.

• Be inspired by our guest speaker programme, featuring talks from top industry professionals and renowned alumni.

• Expand your global outlook through collaborations with international institutions offering joint projects and study abroad options.

Please visit our website for the most up-to-date information.

This course has a common first year.

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Year One Modules
Designer
User
Co-Creator
Maker

Year Two Modules
Design Insight
Design Innovation
Design Practice
Design Production

Sandwich Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Final Year Modules
Design Focus
Design Foresight
Design Development
Design Resolution

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

This course is assessed using methods that vary by module. These approaches are intended to prepare you for the complex and evolving contexts of professional practice.

Assessment methods may include:
Artefacts
Practical coursework
Digital coursework
Individual work
Group work
Live/poster presentations
Reports
Projects
Individual assignments

The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.