Business with Marketing

Combine the study of business with marketing to prepare for the social, political, environmental and cultural challenges facing contemporary businesses, governments and not-for-profit organisations.

Taught by world-leading industry professionals and researchers, you will develop personal and professional competencies such as:

• authentic leadership

• ethical, responsible, sustainable business behaviour

• entrepreneurial practice

• effective communication

Marketing

Studies in marketing may include, for example:

• digital marketing practices and consumer behaviour

• retailing

• the place of brands in the lives of consumers and the skills used to manage them

• marketing of art and culture

• non-profit organisations, in contexts such as charities, marketing and fundraising, political marketing and social marketing

The ability to follow a concentration of courses in marketing enables you to develop a specialism within the broader business programme structure.

Programme benefits

• We actively engage with industry, policy makers and wider society, on our courses and through guest speakers and local, regional, national and international treks.

• Across a range of courses, including bespoke student consultancy projects, you will have exciting opportunities to work closely with for-profit, public and third sector organisations, developing professional experience before you graduate.

• The structure of our programmes means that during the early years of study, there is often the flexibility to change from one subject pathway to another.

• You can also participate in a large number of business societies, business events and peer-support schemes.

• This degree offers the opportunity to study abroad in Year 3.