Football Communications & Digital Marketing (Taught)

Degree Overview
It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The MSc Football Communications and Digital Marketing degree course is designed for graduates and industry practitioners with a keen interest in football and sport. With academics and learning experience embedded in the industry, this degree provides an incredible route into your dream career in the football and sports industry.

Degree Content
The course leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this course.
 
No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.
 
Studying at UCFB comes with a number of valued benefits to enhance your career and employment opportunities through our Employability and Career Planning provision.

Teaching Locations
UCFB Wembley

• Wembley Stadium

• Arch View House, First Way

• Silver Jubilee Park

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

Degree Specifications
University Campus of Football Business is an embedded college of the University of East London. All graduates will receive a degree from the University of East London.

Career Prospects
The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The course has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.

Graduates of the MSc Football Communications & Digital Marketing degree have gone on to work in roles for organisations such as:

• Brentford FC – Academy Analyst and Video Recruitment Consultant

• EFL Trust – Marketing Assistant

• Everton Football Club – Partnerships Account Executive

• Rangers Football Club – Senior Commercial Strategy Executive

• Legends Tour – Press Officer

UCFB Employability & Career Planning Programme
Over 90% of UCFB graduates are in employment within six months of graduating, with 62% of those graduates working within the global sports industry.

At UCFB, your career starts from day one. Alongside your academic studies, our Employability & Career Planning programme supports your development, helping you build the skills, experience and confidence to succeed in the sports industry.

Through a range of tailored opportunities - including best-in-class industry guest speakers, Premier Events, and work-based learning - you’ll gain valuable real-world insight and connections. With ongoing career support and access to placements, you’ll graduate as a well-rounded, career-ready professional.