Music Business and Entrepreneurship

ICMP’s Music Business and Entrepreneurship is the UK’s first music business Cert HE to give equal weighting to the idea of ‘entrepreneurship’. This groundbreaking one-year programme provides you with a practical solid understanding of the concepts of enterprise and innovation, all solely within the context of the contemporary music business. You’ll spend an exciting year working on real-world music industry projects which foster and encourage your entrepreneurial spirit and natural creativity.

The Cert HE Music Business and Entrepreneurship course is perfect for those wanting to establish a good grounding for a multi-skilled, entrepreneurial portfolio career within the music and wider creative industries, and will provide you with the essential tools, experience and opportunities to launch your own music industry career.

You’ll learn a broad selection of business, management and creative skills in small, personal learning groups, and will be taught by established music business executives and educators whose aim is to help you boost the commercial and creative potential of the artist–business relationship. Collaboration is highly encouraged at ICMP, and will see you promoting musicians from the college’s talent pool – both fellow Cert HE students and those studying a degree. You’ll be given the opportunity to promote them as creative artists as part of your own course content.

Your learning will span the breadth of the music business, through hands-on sessions with esteemed music industry guest visitors and attendance at networking events.

The design of this unique and innovative programme has been informed in consultation with a range of international music organisations, including Warner/Chappell Music, Island Records, PRS for Music, Live Nation, BMG Rights, Music Week, Spotify, Music Managers Forum, Brace Yourself PR and many more.

At the end of your year of learning, you’ll have developed the skills you need to launch a successful and sustainable portfolio career in the music industry. If you choose to continue your studies, successful completion of this course offers a direct link to the BA (Hons) Music

Business and Entrepreneurship at ICMP, allowing you to move straight into the second year of the degree. Whether you decide upon further study or an immediate music business career, you’ll graduate with experience working both independently and as part of a team, and will have the ability to exercise initiative, identify problems, implement effective solutions, and meet strict targets and deadlines. You’ll already have critically assessed new business opportunities, managed music projects and used technology in a music business environment, meaning you’ll be ready to hit the ground running, wherever your next steps take you.

Course Modules

Year 1 (Level 4)

• Principles of Entrepreneurship and Marketing

• Music Industry Structure

• Introduction to the Live Industry

• The Evolving Music Landscape

• Promotional Strategies

• The Music Business: a concise history

https://www.icmp.ac.uk/course/cert-he-music-business-entrepreneurship