Marketing (Taught)

Whether you're transitioning from another field or advancing your marketing career, Birmingham's MSc Marketing builds the strategic, digital, and analytical skills employers demand - no prior marketing experience needed. You'll build knowledge across strategy, consumer behaviour and market research, then choose your pathway in Digital Marketing, International Marketing or Responsible Marketing.

What makes this course different?

Develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful marketing career.

• 'Block' teaching approach to create a more immersive learning experience

• Specialise in digital marketing, international marketing, or responsible marketing

• Choose an optional consultancy project and apply theory to practice to demonstrate your ability and passion for a subject of interest related to your degree

• Gain practical experience in project work, enhancing your skills to manage marketing research through diverse modules and inclusive assessments.

as interactive marketing, marketing communications and retail marketing.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing