Marketing

The course reflects a sector in constant change. Competitions with local businesses like TengTools and our vibrant Marketing Club give you the right skills and knowledge for the marketing roles of tomorrow. The course connects you with industry with an expert panel of leaders, giving you insights on how the marketing world is changing.

The professionally accredited degree covers the latest developments in brand communications, digital transformation, emerging trends, the role of artificial intelligence, and digital and social media alongside critical issues such as sustainable marketing, consumer behaviour, data analysis and innovation. You will engage with real-world projects.

Placements are also available to get you that career-powered start to life. Our Marketing Club brings experiences of working with small business enterprises (SMEs) and crafting live campaigns.

Course accreditation

BSc (Hons) Marketing is accredited by the Chartered Institute of Marketing (CIM) and the Data Marketing Association (DMA), giving access to a range of events and content as well as adding weight to your CV.

Career-powered links

Our student-led Marketing Club is run in association with the Chartered Institute of Marketing (CIM), and organises events such as placement trips to digital agencies and Museum of Brands workshops.

Our industry panel includes representatives from a broad base of organisations including Wonderbly, IBM and the digital agency Receptional.

Your student experience

The course futureproofs your career opportunities, placing you at the forefront of digital, brand and relationship marketing.

Benefit from our focus on making links between your studies and workplace practice through real-life marketing scenarios and real-world projects.

Learn from an academic team with relevant professional backgrounds and extensive industry experience.

Our student-led Marketing Club, affiliated with the Chartered Institute of Marketing (CIM), runs field trips, events and workshops across a wide range of marketing areas, building your knowledge base and skills.

You will also have the opportunity to participate in a yearly showcase.

Maximise your learning with visits from industry specialists and professionals including senior staff and alumni from TengTools, Bute Street Festival, digital agency Receptional, University of Bedfordshire marketing agency SMRS, Wisetek, Luton Town Football Club, Pandora, Hope and Wellbeing Hub, Wonderbly, coffee shop The British Mauritius, Cybercloud Technologies Ltd and Majesa.

Gain good industry experience and excellent practice at pitching campaign ideas to companies.

Course modules

There are themes developed across your three years of study which include:

• Digital understanding and delivery, emerging trends in marketing, the role of AI, automation and harnessing data, particularly in the units Introduction to digital marketing and analytics (Year 1); Integrated digital marketing communications and Data and research methods for business (Year 2); and Digital communications strategy (Year 3).

• The “future you” in a marketing role, where you learn skills to support your employment journey and build your confidence, in the units Beginning your professional journey (Year 1); Career in practice (Year 2); and Continuing professional development (Year 3).

• The caring and thinking leader, exploring ethics, sustainability and the role of the responsible marketer in social change while giving you the tools to find your 'best self' in the units Anatomy of a successful marketer (Year 1) and Ethics and CSR in business (Year 3).

A selection of other units on the course:

Year 1
Principles of marketing – Use marketplace analysis, data-driven marketing, the dynamics of the marketing mix to create your marketing plans that address product and branding decisions.
 
Consumer behaviour – Discover how people think, act and interact with a range of brands, and develop successful marketing plans to reach these audiences.

Essential statistics for business and marketing – Develop the numerical and data-analysis skills crucial for the modern marketer.  
 
Year 2
International brand communications – Equips students with an integrated, future focused understanding of global brand communication and strategy, enabling them to design and implement data driven brand solutions that enhance organisational performance and competitiveness.
 
Marketing for small/medium enterprises (SME) – Build your creativity, customer-relationship and content-creation skills on SME marketing, with opportunities to work on live local SME projects.

AI in business - Professional and ethical adoption of AI in business, developing the skills and ability to critically analyse AI outputs.

Year 3
Strategic digital transformation and the future of marketing - Learn and apply emerging digital technologies and understand their role in strategic transformation and marketing strategies to reach diverse audiences.

Business project – Plan, research and complete a final-year project that analyses emerging and contemporary issues in marketing, of most interest to you.
 
Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.

We reflect the multi-faceted nature of marketing projects within our assessment approach. This is Career Powered Education; combining live project briefs and reflections on visit to digital agencies and local businesses.

You will have the chance to work with businesses like local hat maker Majesa or Luton Town Football Club. You will learn how to present, create and discuss your ideas, all within a supportive small teaching team of 5 academics.

You will choose your final interest area for your third-year business project, engaging with your business area.

The assessment strategy supports the course's focus on being an independent learner and employability. Your subject knowledge and key skills such as teamwork, communication, evaluation of creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles.

The key subject themes increase in intensity as you progress to the next level and then to the final year allowing you to build on previous knowledge.

The assessments are therefore designed to support you to work both in a team and independently. There are more group work opportunities at the start of your course to build your team skills and engagement and progresses to more individual and guided assessments to challenge you academically and professionally.

The variations of assessments will prepare you well for the world of marketing. For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to build your learning.