Sports Management

Update: From 2026, students joining us on this course, will be primarily located at the iconic Old Trafford Stadium, home of Manchester United, and approximately 800m from the UA92 Main Campus.

Our Certificate in Higher Education (CertHE) courses are designed for learners who either:

want to study for a degree but don’t yet hold the entry requirements for a full degree programme, or

do not want to commit to a full degree programme at this point but would like a level 4 undergraduate qualification equivalent to the first year of a degree.
This course in Sport Management has immediate career relevance and will allow candidates to better understand the sport management context and business and the ways that they could better contribute to this growing industry. The skills and knowledge which will be developed will facilitate progression into a number of roles, including those with management and decision-making responsibilities.

This qualification will facilitate progression into, or development in, a number of roles, examples of which include;

• Roles in sports clubs, organisations or governing bodies.
• Roles in ‘back room’ sport management roles.

Your UA92 degree goes far beyond the traditional academic experience.

Each academic year, in addition to your four subject modules, you’ll study an extra credit-bearing module, which focuses entirely on character and personal development. You’ll get to take on a real-life project, based on a live scenario, set by one of our industry partners.

You’ll experience first-hand the current issues facing the industry, get the opportunity to apply your subject knowledge, challenge your perspectives, step outside your comfort zone and build key employability skills to prepare you for your future career.

These experiences are instrumental in developing transferable skills and key competencies such as leadership, resilience and well-being, communication, problem-solving and team-working. To help you track your progress and further refine your developing skill-set, you’ll meet regularly with your own personal development coach throughout years 1 & 2.

A student registering for a Certificate in Higher Education can still complete a degree within 3 years.

Level 4

Module 1- Fan Engagement Marketing and Global Partnerships
This module introduces fundamental concepts of sports marketing and fan engagement, comparing traditional approaches with contemporary digital strategies. Students analyse how digital media enhances global fan activation, global partnerships and connections and how AI-powered tools create new revenue and growth opportunities. The module develops creative communication skills through marketing proposals and analytical techniques to evaluate fan engagement initiatives, preparing students to navigate the evolving digital marketing landscape in sports.

Module 2 – Sporting Organisations and the Digital World
You’ll explore the business environment; understanding the internal and external forces that impact on organisations, the historical and contemporary issues affecting the management of people in organisations and the skills and attributes required to become an effective leader.

Module 3 - Sports Finance and Globalisation
You’ll cover the basics of business finance and the economics of professional team sports. This module will help you develop the fundamental knowledge and skills you need to become familiar with sports financial management, specifically the financial statements and economic factors within professional team sports.

Module 4 - Sports Events Management
You’ll develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful sports events; covering event design, development and practical fundamentals as well as managing the health, safety and security of all stakeholders.