Public Relations (Taught)

Please check the Sheffield Hallam University website for the latest information.

Course summary

• Critically understand the history, theory and diverse practices of PR.

• Examine ethical dimensions of PR, from codes of professional conduct to AI.

• Learn how to plan, deliver and evaluate successful PR campaigns.

• Develop the creative, technical and reflective skills to work in PR.

• Gain knowledge of project management, communication and freelancing.

Our MA Public Relations course is a supportive and stimulating environment where you’ll appreciate the diversity of PR practice and its contexts. You’ll explore different types of practice in the political, corporate, third sector and activism spheres. You’ll learn how to devise and implement campaign strategies, plus how to use data to analyse the results of campaigns.

For full details of course modules, assessments, and teaching methods, please visit the course page on our website: https://www.shu.ac.uk/courses/media-pr-and-journalism/ma-public-relations/full-time