Marketing Management (Taught)

Secure your expertise with our MSc Marketing Management. Learn to design and implement marketing strategies for long-term brand growth and success in any organisation.

Why study Marketing Management?
Our MSc Marketing Management will allow you to establish yourself as a fully rounded marketing professional. Develop the analytical and responsive planning skills and experience needed to coordinate complex and intricate marketing strategies, from brand strategy and marketing communications to product launches.

You'll also learn how marketing activities are managed in different contexts. This allows you to perform effectively whether you're working in corporate or non-profit sectors, local markets, global markets and everything in between.

Why UWE Bristol?
Designed in collaboration with employers, the MSc Marketing Management at Bristol Business School is delivered by industry experts, many of whom are active in business management-related research. Our practitioner-led teaching approach and curriculum is continually updated to reflect the fast-moving environment in which modern businesses operate.

We know it's not where you start but where you finish that matters. With this in mind, we've designed a skills and aspirations audit on arrival. This will help you identify gaps in your knowledge, including digital literacy, and guide you in choosing the right career path. Throughout the course, you'll receive tailored support to develop your skills and track your personal and professional growth.

This feeds into the Careers Catalyst module, which enables you to reflect on your aspirations, build a relevant skillset and develop your personal unique selling point.

You'll also enjoy access to and dialogue with business leaders, debating current, relevant topics at our popular annual Masters' Business Conference.

Where can it take me?
When you graduate, you'll be ideally placed to pursue strategic roles such as marketing manager, brand strategist or marketing consultant in almost any industry or sector.

With or without a marketing background or experience, you'll be well positioned to progress quickly in your chosen career.

Compulsory modules; contemporary marketing practice; strategic marketing planning marketing analytics; principles of marketing communications; research methods for marketing; global marketing; dissertation research methods.

Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.