Fashion, Brand and Communication

This course is for students who are interested in the diverse and ever-expanding field of fashion media. It is designed to develop innovative, informed, responsible writers, communicators and promoters, central to the fashion industry's future.

The course supports you to explore how fashion is communicated, promoted and represented creatively via different media, through a curriculum which will include photography, fashion illustration, graphics and branding, trends, styling, public relations, fashion film, fashion show production, set and installation design and the creative use of new digital platforms.

• This course shares a common first year with both BA (Hons) Fashion and BA (Hons) International Fashion Business, which enables you to work alongside students studying similar courses to you. This offers you, as a communicator, first-hand insight into fashion design in the making.

• This course aims to relate all aspects to current professional and critical practice in the fashion industry.

• The interdisciplinary nature of the curriculum is designed to provide a microcosm of the professional fashion world.

Why you should study this course

• This course benefits from being taught alongside our BA (Hons) Fashion and BA (Hons) International Fashion Business courses, with all three courses sharing a common first year. As a suite, these three courses offer insight and introduction to the evolving fashion industry in its broadest sense. Students working within any of the three courses will have the opportunity to work alongside other students, providing a more well-rounded experience.

• The BA (Hons) Fashion, Brand and Communication course is a hands-on creative course. With theory embedded throughout module activities, the work you will undertake will be creative in its content and approach. You will work towards a creative portfolio demonstrating your skills as an innovative and directional practitioner who is able to do more than write about a topic- you can apply your knowledge to creative solutions.

• Outstanding creative spaces in our purpose-built Delia Derbyshire building offer space and light along with industry standard equipment and technologies4. You will work in a range of scales, materials and processes. You will be encouraged to develop and apply both 2D and 3D techniques and will apply both analogue (traditional) and digital (new technology) approaches to ensure you develop your individual creative identity and ways of working relevant to current and emerging creative sector standards.

• You will be introduced to future proof interpretations of communication and will have the opportunity to develop work beyond a digital portfolio. You will be encouraged to seek opportunities for communication in a range of products, campaigns, and media- offering you potential to create a truly individual body of work ready to pursue your graduate goals.

• This course, along with others in the suite of Fashion courses is highly internationally focused. You can benefit from a wealth of international experience established by the course founders; who are passionate about ensuring global collaboration and industry readiness and who seek opportunities to develop solid international awareness and experience where possible. Themes included within course modules embrace this global approach and you are encouraged to consider diverse perspectives and references from the start of the course.

Please visit our website for the most up-to-date information.

Course Modules

This course has a common first year. The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, so upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Year One Modules:
In your first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.
Fashion Communities
Fashion Futures
Reshaping Fashion
Disruptive Practice
Fashion Activators
Creative Revolutions

Year Two Modules:
In year two you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your:

Technical skills – digital fluency, backed with the right academic knowledge
Study skills – to be an adaptive, independent and proactive learner
Professional skills – to have the behaviour and abilities to succeed in your career
Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen

In year two you will develop more advanced knowledge and skills to do with: fashion communication, promotional practice, and critical fashion, amongst others.

Year Two Modules:
Critical Fashion
Fashion Communication
Fashion Futures: Industry Ready
Global Campaign Co-Lab
Innovative Promotional Practice
New Fashion Values

Sandwich Year:
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Final Year Modules:
Your third year aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from year one and two. You could also work on a large final project in an area of your interest, with the support of a mentor.
Establishing Innovative Concepts
Developing Innovative Solutions
Fashion Futures: Graduate Ready
Future Fashion Realisation

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content.