Social Media and Digital Marketing (Taught)

For graduates and professionals seeking a critical and applied understanding of digital engagement, this MA integrates social science perspectives with business and industry-focused training to prepare students for leadership in social media strategy, content creation, and digital marketing analytics. As part of the course, you will learn to conceptualise, design, and launch social media campaigns.

• Gain advanced knowledge and skills in digital marketing and social media management

• Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO

• Studying an MA will give you more of a focus on the humanities-based / 'human' and social sciences elements of social media and digital marketing, and user experience. It will give you a greater understanding of how people engage with social media, and how these interactions shape their everyday lives and their behaviour online. You'll also learn how to apply this knowledge to the various areas of social media and digital marketing

• Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis

• Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries

To learn more about modules, assessment methods, facilities and our staff research expertise please visit our course page.