Social Media and Digital Marketing (Taught)

• Gain advanced knowledge and skills in digital marketing and social media management

• Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO

• Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis

• Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries

To learn more about modules, assessment methods, facilities and our staff research expertise please visit our course page.