The fashion industry is hugely significant to the world’s economy, ecology, and society. BA (Hons) Fashion Communication empowers you to acquire a diverse spectrum of skills, exploring the subject. Our degree investigates a range of creative mediums: photography, film, styling, fashion imaging, and more, to help you develop a skill toolkit for the fashion industry, related markets, and audiences.
Focusing on contemporary and future-thinking mixed media practice, the course uses analogue and digital methods to develop conceptual approaches to content creation when answering a brief. We use a range of software and equipment to underpin your thinking in terms of considering semiotics, visual research, and academic theory to explore the meaning behind fashion communication. Learning how to respond to project briefs, you will develop a personal creative identity, foster an integrated creative philosophy, and signature style, making your work stand out. We encourage you to consider fashion responsibly and ethically, focusing on how fashion communication can create movements for positive change.
What you will learn
BA (Hons) Fashion Communication recognises your individual, creative voice, whilst encouraging teamwork and creativity. Whether you have already studied fashion or are new to the discipline, the course guides you through a range of units designed to introduce you to, and then build upon, your understanding of communicating a fashion message, all taught within the context of the industry’s impact on the world. Investigating the principles of branding, marketing, forecasting, and audience behaviour you will use a range of media from photography to apps and social media. Through the progression of the course, we encourage you to experiment to develop innovative practice.
The course’s guiding principle is to develop key skillsets, underpinning and informing your growth, shaping a distinct creative identity as a fashion communication generalist or specialist. Through studio-based practice, you will study in an environment that prepares you to manage the diverse requirements of your exit portfolio, whether you continue with postgraduate education or enter industry. We also encourage students to make ethical choices, question existing practices, and embrace the importance of being informed, empowered and creatively diverse. A challenging curriculum facilitates and embeds theory with practice rooted in the fashion context. The course encourages academic and creative freedom through a future-thinking curriculum, developing the abilities that enable you to problem solve across the creative industries.
Given the diverse nature of the course, graduate opportunities are extensive and varied, working solely with one brand or a portfolio of clients. The course’s beauty is the opportunity to shape your own future whilst gaining a broad understanding of the whole fashion communication industry.
Completing the course, you will be able to...
Exit with a deliberately broad but selectively specialist knowledge of fashion communication, to enable you to contribute to contemporary practice and emerging concepts at the forefront of the creative industries.
Create fashion communication outcomes informed by a robust research and development process, innovating and aligning with emerging platforms of communication.
Demonstrate an ability to collaborate with peers, companies, brands, and stakeholders at diverse levels of the sector, working independently and in a team.
Show understanding of the importance of developing a creative identity using fashion communication practice and application to share your point of view.
Apply a wide range of relevant specialist and transferable skills, exercising initiative, experimentation, critical thinking, and authenticity.
Graduate with knowledge and skills to make a positive and rewarding impact on the fashion industry and audience of the future.
Coursework and Practical work
This course is available in Clearing. If you have submitted an application, you can add this course. If you haven’t sent us an application yet, you can do this until 24th September 2026.
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
Arts University Bournemouth has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
The following entry points are available for this course:
Please see AUB's website for a full list of our entry requirements, including tariff points where applicable.
We are happy to accept a wide range of qualifications, including but not limited to: A Levels, BTEC Extended Diploma, OCR Cambridge Technical Extended Diploma, BTEC Subsidiary Diploma(s), Access to HE courses, Scottish Highers, IB Diploma Programme, Foundation Diploma in Art and Design. We can also accept many EU and International qualifications. See website for details. Email Admissions (admissions@aub.ac.uk) with any queries about entry requirements.
We welcome applicants who are currently studying or who have gained a Foundation Diploma in Art and Design and this qualification meets our level three entry requirements. This is a recommended qualification for many of our courses but it is not a compulsory qualification.
Other relevant and equivalent Level 3 qualifications are considered on an individual basis and we are happy to accept applicants with a combination of Level 3 qualifications. Please check your qualifications using UCAS Tariff calculator and remember we are looking for the equivalent of 3 A levels if you are combining Level 3 qualifications.
AUB tailors its offers to the qualifications an applicant is studying and looks for applicant to be studying a relevant creative subject. AUB makes offers based on up to three A Levels or equivalent Level 3 qualifications with the most UCAS Tariff points attached to them to give applicants the best chance possible at achieving our required tariff (120 UCAS Tariff points in most cases).
Find out more about qualification requirements for this course.
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | Academic IELTS or UKVI IELTS with 6.0 overall with a minimum of 5.5 in each component (reading, writing, speaking and listening) |
| TOEFL (iBT) | 80 | With 80 overall and a minimum score of 18 in writing, listening, and reading and 19 in speaking. Please note the home version of this test is not accepted. |
| Cambridge English Advanced | C | Minimum grade C |
| PTE Academic | 64 | With 64 overall and a minimum of 59 in each component |
| Cambridge English Proficiency | C | Cambridge C2 Proficiency English exam with a minimum grade of C. |
| Trinity ISE | Pass | Level III or level IV with a pass. |
English language requirementshttps://aub.ac.uk/international/english-language/english-language-requirements
Caution should be given to our grades on entry data, with over half of our undergraduate applicants each year undertaking qualifications that are not included in this data. This includes the Foundation Diploma in Art & Design, which represents a sizeable number of our applicants. We encourage applications from a wide range of educational backgrounds and for more information please view our website: www.aub.ac.uk.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
| Location | Fee | Year |
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* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Please see our website for more information https://aub.ac.uk/fees/undergraduate.
All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study. If you're unsure about this optional placement, you don't need to decide now. Once you're here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that's right for you.
Get in touch through our online form
Email:clearing@aub.ac.uk
Phone:01202 363228
Admissions staff available Monday - Friday 08:30 - 17:00
Email:admissions@aub.ac.uk
Phone:01202 363228
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At Arts University Bournemouth
