Marketing (with Foundation Year)

This degree in marketing prepares you for a professional marketing career path in marketing management.

You'll look at key subjects in marketing like economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. The marketing programme adopts a unique 'practice-based' perspective on the topic, focusing on applying theory to everyday marketing activities. It will prepare you for a marketing career with a strong emphasis on employability, enabling you to secure marketing graduate jobs and succeed in the London marketing field.

Please note owing to the professional accreditations from the Chartered Institute of Marketing and the Institute of Data & Marketing, direct entry students will only be considered for Level 5 admission.

A foundation year at the University of East London (UEL) is more than just an extra year—it’s your pathway to success. It helps you adjust to university life, build confidence, and develop essential skills for levels 4-6 of your chosen degree. With dedicated support, you’ll gain the knowledge needed to thrive in your studies and future career while becoming part of a supportive community.

Foundation Year:
Mental Wealth and Professional Fitness, Skills for Business Innovation and Enterprise, Business, Innovation and Enterprise Analytical Skills, Media and Communication Skills, Business, Enterprise and Finance in Practice.
Year 1:
Mental Wealth 1: Academic and Digital Proficiency, People and Organisations, Foundations of Marketing, Fundamentals of Business Accounting, Fundamentals of Economics, Business Statistics and Data Analysis.

Year 2:
Graduate Employability Competencies (Mental Wealth 2), Marketing Research Methods, Integrated Marketing Communications, Consumer Behaviour, Digital Marketing, Sustainable Operations and Supply Chain Management (optional), Introduction to Accounting and Finance (optional), Marketing Internship (optional), Optional Placement (optional).

Year 3:
Global Enterprise and Consultancy Practice (Mental Wealth 3), Corporate Social Responsibility and Ethics, Marketing Applied Project, Contemporary Issues in Marketing, Brand Management, Social Media Marketing.

For more information about individual modules, please visit our course pages via the link below.

You are assessed using a variety of assessment methods. We use traditional examinations, essays and reports to assess academic knowledge. We also develop presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves the students submitting multiple artefacts as part of a module assessment strategy.