Sport Marketing

Understand sport branding, campaigns and event promotion. You’ll learn to connect with audiences using modern marketing tools.

Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.

As part of your course, you’ll:

• Gain insight into specific aspects of sport marketing in a changing global environment

• Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries

• Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns

• Analyse consumer behaviour

• Develop an understanding of media technologies and how they can be used to communicate with a target market

• Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business

Find out more

Along with developing your broadcasting, sponsorship and media liaison skills, you’ll gain knowledge of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.

Staff expertise
Our staff are at the leading edge in their field. Many have worked in senior positions in sports marketing industries and will enrich your studies with their high level of expertise and experience.

Industry links
Our excellent links with industry can provide high-quality work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Yorkshire Carnegie. Our students have undertaken work experience with high-profile organisations such as IMG, Sky Sports and sports marketing agencies.

Volunteering opportunities
We offer volunteering opportunities on a national and international scale. Our students have volunteered at the Commonwealth Games, the Olympics and the Paralympics.

Additional Qualifications
You could top up your experience with professionally recognised National Governing Body UK Coaching Certificates (UKCC), which are available to take at levels 1 and 2 at Leeds Beckett.

International recognition
We’ve been ranked in the top 100 institutions in the world for Sports-Related Subjects in QS’s World University Rankings by Subject. QS are an international higher education benchmarking agency.

Why study the Sport Marketing course at Leeds Beckett University?

• 100% of students on BA (Hons) Sport Marketing were positive about the way teaching staff explain things*

• Work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Leeds Tykes

• Placement year – a year of paid employment in industry

• Teaching staff at the leading edge in their field

• Top up your learning with professionally recognised National Governing Body UK Coaching Certificates

*National Student Survey 2025

Course Modules

Year 1 Core Modules:

• Contemporary Issues in Sport Management

• Introduction to Sport Marketing

• Personal, Professional & Academic Development in Sport Marketing

• Technology & Innovation in Sport

• Sport Media & Communications

• The Sport Consumer

Year 2 Core Modules:

• Integrated Marketing Communications

• Sport Broadcasting

• Research in Practice for Sport Marketing

• Sport Sponsorship

In addition, choose from a list of Year 2 option modules. Please check our website for a full and up-to-date list.

Year 3 Core Modules:

• Sport Branding

• Marketing Analytics & Consumer Insight

• Strategic Marketing in Practice

• Final Year Project in Sport Marketing

In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.

https://www.leedsbeckett.ac.uk/courses/sport-marketing-ba/?modules=true