Creative Advertising with Integrated Foundation Year

Turn your ideas into powerful advertising campaigns.

Develop your skills by entering the creative industries on an Integrated Foundation Year degree.

If you’re interested in taking on a new subject that you’ve not had the opportunity to study in depth before, or have been out of education for a while, then our Integrated Foundation Year courses might be for you. These four-year courses include an introductory year to help you build the core skills needed for specialist degree-level study.

This is a chance for you to let your imagination run wild and explore your creativity, expand your professional skills and develop enhanced subject knowledge in the domain you want to study. We’ll help nurture your expertise in problem solving, risk-taking, designing and making as you develop your abilities through five core modules.

After your foundation year, you’ll have a deeper knowledge of your subject, a clear understanding of your strengths, a developed practical and technical skill set and the confidence to excel in your chosen degree subject when you join other students for the rest of your course.

This Chartered Institute of Marketing (CIM) accredited course will help you become an imaginative and media-savvy advertising professional. Blending theory with hands-on learning, on this course you’ll graduate with a standout portfolio to showcase your ideas and strategic thinking across advertising, brand strategy and campaign delivery.

Learning in a studio environment that mirrors real industry practice, you’ll plan and develop creative advertising campaigns in response to industry-aligned briefs for brands, which have previously included Peloton, Starbucks and Seasalt.

In a rapidly evolving industry, staying ahead of the curve is essential. You’ll build core skills in areas such as digital storytelling, art direction and creative problem solving, while exploring behavioural research and gaining a thorough understanding of the contemporary advertising landscape and your place within it.

Whether you’ve got ambitions to be an art director or creative strategist, this dynamic course will give you the practical skills, resilience and industry awareness required to not only turn advertising into a successful career, but to help shape its future.

You will:
Develop technical, design thinking and production skills in your chosen specialism.
Learn teamwork, leadership and project management skills through a variety of learning environments.
Develop critical thinking and creative problem-solving skills through the development of unique and innovative projects.
Complete your chosen degree over a four-year period.
Work on industry-aligned briefs and become an expert in pitching your ideas, just like you would to a client.
Explore how generative AI is affecting the strategic choices made in advertising and media campaigns, how to harness its potential and avoid its pitfalls.
Learn to use behavioural science and psychology to design creative campaigns that drive social change.
Prepare for your future career by collaborating in industry-simulated environments with students from other courses.
Have the chance to interact with guest speakers and industry professionals, laying the foundations for your future professional network. Students have previously worked with global agencies including Sky Creative, Ogilvy London, McCann Central, Accenture Song, Iris Worldwide, and We are Social.
Have the opportunity to showcase your work at industry awards like D&AD New Blood in London and the South West Design + Digital Student Awards in Bristol.

Creative Advertising BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.