Marketing

This is a Connected Degree

Portsmouth is the only University in the UK with the flexibility to choose when to do an optional paid placement or self-employed year. Either take a placement in your third year, or finish your studies first and complete a placement in your fourth year. You can decide if and when to take a placement after you've started your course.

Overview

Marketing is about so much more than advertising. This degree explores the wider role that marketing plays in business and how it can shape the behaviours of consumers and society.

On this CIM accredited course you’ll discover what makes a brand, how to develop new product concepts, and why understanding consumers is so important. You’ll specialise in topics that interest you by choosing optional modules after your first year, with the chance to study topics such as project management or B2B marketing.

You’ll finish your degree with an in-depth understanding of how marketing can grow an organisation, and with experience working on a range of practical projects to boost your marketing portfolio. You’ll learn to create effective communications, apply your skills and knowledge to real-life scenarios, and work with live clients throughout your studies.

When you graduate you’ll already have experience of industry standard software such as Hubspot and Excel, with opportunities to earn certifications in these softwares as you study.

You’ll enter the job market ready to apply your marketing skills in any sector that interests you — whether you want to work in a specific area of business, for a marketing agency, or as a freelancer. If you choose to complete an industrial placement year after your second or third year, you’ll have a year of industry experience too.

Course highlights

• Explore the key foundations of marketing, such as consumer behaviour and brands, and focus on the areas that really interest you in your second and third years

• Work on live briefs with real clients as part of your assessments

• Use the same software used in industry

• Earn additional certifications in areas such as SEO and Google Analytics as part of your degree

• Network with industry speakers and explore how marketing is used across different sectors

• Learn from teaching staff who have worked in industry and are actively researching the rapidly changing world of marketing

• Secure a paid placement year with the support of our dedicated Placement Team

Careers and opportunities

You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.

You'll also have an understanding of business and how the marketing function fits into business, which is a skill you'll be able to apply to any sector that interests you.

Previous graduates of this course have secured jobs such as:

• marketing executive

• social media account manager

• advertising planner

• ecommerce trading executive

• international project manager

• customer relationship executive

• field marketing executive

• operations manager: sales and marketing

• recruitment consultant

Previous graduates of this course have gone on to work for companies such as:

• Microsoft

• Sky

• BMW Financial Services

• FatFace

• Quintessentially (luxury lifestyle management)

• Pendragon (automotive)

• Blue Reef Aquarium

• Immediate Media Co. (content and platforms)

• The Bank of England

After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.