Multimedia Sports Journalism

Degree Overview
On this degree course, students will learn a range of digital and social media skills which enable sports journalists to tell stories across a range of platforms to reach a global audience.

Traditional print and broadcast sport journalism, while still powerful communications platforms, are being forced to adapt and change in order to survive in a new and rapidly-developing media environment. As a result, sport journalists are now expected to develop a range of digital and social media skills which enable them to tell a story across a number of platforms in order to reach a wider, often global, audience.

Degree Content
Students on this course should graduate with a detailed understanding of social and digital sports media, media law and ethics, broadcast journalism, television production, online journalism and contemporary issues in sport media, among other key, relevant topics.

From Digital Journalism to TV Studio Production, this degree aims to provide students with all the necessary skills and theoretical understanding to succeed in this new and exciting media age.

Studying at UCFB comes with a number of valued benefits to enhance your career and employment opportunities through our Employability and Career Planning provision.

Teaching Locations
UCFB Wembley

• Wembley Stadium

• Arch View House, First Way

UCFB Manchester Campus

• Exchange Quay

• Quay Plaza

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

Degree Specifications
University Campus of Football Business is an embedded college of the University of East London. All graduates will receive a degree from the University of East London.

Career Prospects
Graduates from this course have progressed to careers within the BBC, ITV, Sky Sports and many more leading broadcasters. Career prospects for graduates of the BA (Hons) Multimedia Sports Journalism degree course at UCFB include roles such as a sports reporter for newspaper organisations; a dedicated sporting website; a national television stations or a regional radio stations. Opportunities also exist within the media offices of sports organisations.

Graduates of the BA (Hons) Multimedia Sports Journalism degree have gone on to work in roles for organisations such as:

• talkSPORT – Sports Journalist

• BBC Sport – Assistant Producer

• Burnley FC – Media Officer

• England Squash – Social Media and Content Officer

• Premier League Productions – Media Coordinator

• Fulham FC – Video and Content Executive

• Salford Red Devils – Press, Social Media and Comms Assistant

UCFB Employability & Career Planning Programme
Over 90% of UCFB graduates are in employment within six months of graduating, with 62% of those graduates working within the global sports industry.

At UCFB, your career starts from day one. Alongside your academic studies, our Employability & Career Planning programme supports your development, helping you build the skills, experience and confidence to succeed in the sports industry.

Through a range of tailored opportunities - including best-in-class industry guest speakers, Premier Events, and work-based learning - you’ll gain valuable real-world insight and connections. With ongoing career support and access to placements, you’ll graduate as a well-rounded, career-ready professional.

Course Modules

First Year

• Industry Competencies (Mental Wealth)

• Introduction to Sports Journalism

• Social and Digital Sports Journalism

• Sport, Media and Society

• Principles of Sports Journalism

• Introduction to Broadcasting

Second Year

• Industry Readiness (Mental Wealth)

• Applied Digital Journalism

• Media Law and Ethics

• Research Methods

• Practising Sports Journalism

• TV Studio Production

Third Year

• Professional Project

• Advanced Journalism Skills

• Sports Public Relations and Communications

• Industry Engagement (Mental Wealth)

• Digital Futures