Marketing (With Foundation Year)

This professionally accredited degree covers the latest developments in communications, artificial intelligence, and digital and social media alongside critical marketing areas like consumer behaviour, data analysis, management, branding, innovation and popular culture. You engage with both theory and practice, making links between your studies and workplace practice through real-life marketing scenarios and real-world projects.

Foundation Year
In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree. It provides a balance between content related to your chosen subject and the range of wider skills required for undergraduate study. This is an integrated four-year degree, with the foundation year as a key part of the course. You will be required to pass the foundation year in order to progress to the first year of your degree. This course is ideal for those who do not meet our standard entry requirements or those with a non-standard educational background. It will allow you to graduate with a full undergraduate degree in your chosen subject in four years.

Course Accreditation/Industry Endorsement

• Our courses are accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), offering you exemptions from units, and discounts on exam and membership fees.

Facilities and Specialist Equipment

• Access to Semrush campaign management software for digital marketing.

• Access to databases such as Harvard Business Publishing and the Institute of Data and Marketing (IDM).

Partnerships and Collaborations

• Our student-led Marketing Club is run in association with CIM, and organises field trips and workshop events.

• Our industry panel includes representatives from a broad base of organisations.

Your Student Experience

• Our student-led Marketing Club, affiliated with CIM, runs field trips, events and workshops across a wide range of marketing areas, building your knowledge base and skills.

• Maximise your learning with visits from industry specialists and professionals including senior staff from Bute Street Festival, IBM Global Markets, Luton Town Football Club, Andrews UK, RetroGames, West Wing Studios, and Wonderbly.

• Gain professional insights with field trips to digital marketing agencies and museums including the award-winning Receptional and Museum of Brands.

• Attend industry events and practice pitching campaign ideas to companies such as Boots, among others.