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Digital Marketing with Foundation Year

  • 2 Study options
  • Undergraduate
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2026-20272027-2028
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Course summary

Overview

Develop the professional skills you need to become a modern digital marketer on this CIM and IDM accredited BA (Hons) Digital Marketing with Foundation Year degree.

In your foundation year, you'll develop the knowledge you need to move on to the first year of BA (Hons) Digital Marketing. It will bridge the gap to uni, with the knowledge and academic skills you'll need to start.

Once you move into your second year of the course, you start to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate.

Explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course. You’ll learn to communicate with customers through digital platforms, and how to measure the performance of your communications with data and analytics.

In your third and fourth years, you’ll get to choose specialist topics to focus on such as advertising or product development. You’ll also hear from industry experts and guest speakers throughout the course, and graduate ready to make an impact in the field.

Modules

Course Modules

Foundation year
In your foundation year, you'll gain the knowledge you need to move on to the first year of BA (Hons) Digital Marketing. It will bridge the gap to uni, with the knowledge and academic skills you'll need to start.

Throughout the year, you'll learn to critically engage with information, undertake literature reviews, enhance your academic writing, and gain awareness of different types of research.

When you successfully complete this year, you'll get a guaranteed place on the first year of the BA (Hons) Digital Marketing degree.

Years 2, 3 and 4
After your first year, you will transfer to BA (Hons) Digital Marketing. The modules you study in years 2, 3 and 4 (and year 5 if you do a placement year) can be found on the relevant course page.

https://www.port.ac.uk/study/courses/undergraduate/ba-hons-digital-marketing?studyMode=4-years-with-foundation-year&startDate=september-2026#modules

Ways to study this course

Campuses

  • Main Site

Study options

  • Bachelor of Arts (with Honours) • Full-Time • Integrated foundation year • 4 Years
  • Bachelor of Arts (with Honours) • Full-Time • Placement (mandatory) • Integrated foundation year • 5 Years

Start dates

Application codes

Institution code:
P80

University of Portsmouth has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Application codes

Institution code:
P80

This course may be available at alternative locations, please check if other course options are available.

Course options

Entry requirements

Typical qualification requirements

A level

32 tariff points at A level.

T Level
Pass (D or E)

UCAS Tariff
Offer: 32

32 tariff points at A level, or equivalent.

Scottish Higher
Not accepted

Access to HE Diploma

Pass the Access to HE Diploma.

GCSE/National 4/National 5

2 GCSEs at Grade E/2 or above to include English and Maths.

Scottish Advanced Higher

32 tariff points.

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
PP

International Baccalaureate Diploma Programme

32 UCAS tariff points to include a Higher Level subject.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
PPP

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

32 points to include a Higher Level subject.

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
M

Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)

32 points from the Advanced Welsh Baccalaureate including 1 A level, plus the Advanced Skills Challenge Certificate.

Cambridge International Pre-U Certificate - Principal

Cambridge Pre-U to include a Principal Subject at M3.

English language requirements

TestGradeAdditional details
IELTS (Academic)5.5English language proficiency at a minimum of IELTS band 5.5 with no component score below 5.5.
PTE Academic59An overall score of 59 with a minimum of 59 in each skill.
TOEFL (iBT)7272 with a minimum of 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing.
Cambridge English AdvancedCambridge English: Advanced (CAE) taken after January 2015. An overall score of 162 with no component score less than 162.
Cambridge English ProficiencyCambridge English: Proficiency (CPE) taken after January 2015. An overall score of 162 with no component score less than 162.
Trinity ISETrinity College Integrated Skills in English (ISE) Level II with a Pass in all 4 components

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

This course may have Historical entry grades data available, please select a course option to view.

Course options

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

Undergraduate fees for 2027 entry will be available shortly.

For more information about fees, go to https://www.port.ac.uk/study/undergraduate/undergraduate-fees-and-student-finance/tuition-fees-living-costs-and-other-study-costs

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