Visitor Attraction and Resort Management

Get into the booming travel and tourism industry through our unique degree partnership with one of Britain’s most popular attractions. For our BA (Hons) in Visitor Attraction and Resort Management, you’ll gain an amazing insight into how Alton Towers Resort operates as a business.

Britain’s travel and tourism industry is worth more than £100 billion and covers everything from hospitality and the accommodation sector to cruises and even space travel. It also includes specialist areas such as marketing, HR and understanding consumer behaviour.

You will spend a total of 250 hours on paid work placements in your first and second year, either at the Staffordshire-based theme park or at another tourism venue of your choice. This will put your studies into a real-life context – and you’ll even graduate on a rollercoaster!

There will also be guest speakers from industry, study visits and innovative assessments such as blogs, newspaper articles, business plans and mystery shopper-style evaluations. The degree – the first of its kind in the UK – will prepare you for a wide range of exciting careers linked to the visitor economy.

On successful completion of study, we will issue the following award: BA (Hons) Visitor Attraction and Resort Management

Year One: Conference and Events Management; Hospitality and Hotel Management; Managing the Customer Experience; Placement 1; Professional Skills; The Visitor Attraction and Resort Management Business Environment
Year Two: Business Development; Finance and Revenue Management in the Leisure Industry; Marketing and Digital Communications; Placement 2; Visitor Attraction and Resort Management- Operations and Legal Liability; Visitor Attraction and Resort Management- Sustainability, Society and Impact
Year Three: Aspirational Leadership; Consultancy/Management Project in Specialism; Contemporary Issues in Tourism and Events; Creative Enterprise; Leadership and Development (Stoke Campus) / The Management of People (London campus)

There is strong focus on coursework that prepares you ensures you are industry ready after graduation. Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments that count towards your final mark. Each module normally includes practice or ‘formative’ assessments, for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or ‘summative’ assessment at the end of each module. This includes a range of coursework assessments, such as essays, reports, portfolios, performance, presentations, an independent project and written examinations.