Fashion Communication and Promotion

What is fashion communication and promotion? Simply, it’s the science of understanding people, the art of reaching them, and the magic of persuasion. We’re the ones who inspire desire — the people behind every purchase.

We tell creative, persuasive, sometimes disruptive stories about brands. We strike chords, we stir emotions, and we strive to do it in an honest, ethically responsible way. We’re free-thinking, hands-on, sleeves-up creatives, working at the point where fashion and culture collide — developing the world’s most memorable advertising campaigns, and bringing companies to life through screens, magazines, and retail environments.

Learn how the iconic names in fashion and beauty have been built from words and pictures. See what AI and immersive tech mean for the future of advertising campaigns, and how they’ll enrich your own creative vision. Develop your own visual identity, finding inspiration in music, film, art, and human experience. Work with real brands on real briefs, and learn to predict trends — not just react to them.

It’s time to start telling your own story. Let’s create.

Key features

• Collaborate on live projects: Work on live creative projects with the hottest new names in fashion, beauty, music and event promotion, and more!

• Explore the UK’s fashion hotspots: Tour the UK’s fashion hubs, and enjoy an optional second-year trip to one of Europe’s major style capitals.

• Take part in global opportunities: Study abroad with one of our famous international partners, like the Fashion Institute of Technology in New York City.

• Gain hands-on industry experience: You’ll have the opportunity to complete a work experience placement of up to a year in length. Dependent on the duration of your placement, you could gain an additional Diploma or Certificate in Professional Practice.

Employability

We’re constantly delivering new talent to the wide and wild world of fashion promotion. Confident, connected, and industry-ready, our students have found homes in fashion advertising, PR, content creation and publishing, trend forecasting, graphic design, copywriting, account and campaign management, social and entertainment media, and visual merchandising — to name just a few.

You’ll graduate with the skill, vision and commercial savvy to stand out in a competitive field. If you want to find a future in this global industry, a ‘passion for fashion’ alone won’t cut it — you’ll need connections, a keen cultural eye, plenty of hands-on experience, and a great portfolio. That’s exactly what we’ll provide you with. With theoretical knowledge, practical talent, and the support of our award-winning Employability team, you’ll graduate knowing who you are, how you work, and where you want to go.

We’ve got people in every corner of the industry. Today, our former students are working as / at:

• Brand Creative, Uskees

• Account Executive, Here Be Dragons

• Partnership Executive, Lounge Underwear

• Account Manager, Nzime

• Creative Coordinator, TikTok

• Global Product Manager, Boots No. 7

• Marketing and Culture Manager, The Standard

• Paid Social Media Executive, Charlotte Tilbury

• Foresight Analyst, Future Laboratory

• Senior Account Director, W-Communications

[Year One]

• Perspectives in Fashion Communication and Promotion (40 credit points)
• Passport to Creative Process and Technology (20 credit points)
• Fashion Anthropology (20 credit points)
• The Fashion Industry and You (20 credit points)
• Advanced Creative Process and Emerging Technology (20 credit points)

[Year Two]

• Agency of the Future (40 credit points)
• Fashion Futures (20 credit points)
• Critical Fashion Journalism (20 credit points)
• Co Lab: Research, Exploration and Risk-taking (20 credit points, second half of the year)
  Optional module - you will also choose one 20-credit module from:
• Trend Forecasting
• Buying, Merchandising and Product Fundamentals
• Digital Marketing and Communication
• Creative Live Event Production
• Web3 & Creative Autonomy
• Beauty Industry: Innovation to Impact
• Fashion Photography: Cover Shoot
• Fashion Styling

[Year three]

• Optional Placement Year (Sandwich)*
  We have an option for all of our students to undertake a placement year (Sandwich) and allow you to decide whether this is right for you once you have completed years 1 and 2 of your course. This time spent working in industry provides our students with crucial work experience, which is highly prized and much sought after by employers upon graduation. If you are successful in securing a placement you will have the chance to gain an additional Certificate or Diploma in Professional Practice, dependent on duration.

• If you choose to take the sandwich route option, you will still need to apply for this course with the full-time UCAS code.

[Final year]

• Personal Project (60 credit points)
• Personal Project (40 credit points)
• Live Project (20 credit points)

People shine in different ways, and we want everybody to have the best possible chance of success.

We believe in ‘authentic assessment’, which means measuring your progress based on the everyday things you’ll actually be doing in the industry — not essays and dissertations. This is an active ‘doing’ degree, not a passive writing one, and that ‘doing’ covers everything from perfecting your presentation and pitching skills, to the creative evolution of your online portfolio, to mastering new technical skills in the art of visual storytelling. These are the kinds of things you’ll be assessed on, all through the course.

Year 1: coursework (100%)
Year 2: coursework (87%), practical assessment (13%)
Year 3: coursework (45%), practical assessment (55%)