Business Management and Digital Marketing [with Foundation year]

Build up your business acumen and become a qualified marketer to get the edge on the competition.

If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you.

You’ll learn foundational concepts of business management alongside specialised knowledge in marketing. You'll cover marketing strategies, consumer behaviour, brand management, digital marketing techniques, and more.

This degree course will open the doors to a wide range of careers in the business sector and gives you the theoretical and practical knowledge you’ll need to work across a range of business areas.

You may find yourself wanting to become a Marketing Manager, the go-to PR person running your own agency, or even the name behind a successful brand. At ARU, we’ll help to guide you towards realising your career goals.