Do you have a flare for identifying, understanding and engaging with an audience? Our BA (Hons) Marketing programme is the perfect way to gain a comprehensive understanding of the role of a marketer. You’ll develop the practical, analytical and critical thinking skills required to succeed within a fast paced and diverse job environment.
We live in is a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body The Chartered Institute of Marketing (CIM), this degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape.
This course has a shared first year across multiple specialisms. After your first year, if you want to study a different specialism you can choose to change between BA (Hons) Marketing and BA (Hons) Marketing and Media Communications.
This course is also offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.
Why study this subject?
Choosing to study marketing at BNU will help you gain a comprehensive understanding of the role of marketing within business. Identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. Graduating with a marketing related degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world.
Whatever your area of interest, we have you covered. We’ll ensure you develop a well-rounded skillset ready to jump straight into the workplace. You’ll cover topics including the customer experience, introduction to data analytics, strategic marketing, consumer brand relationship and Integrated Marketing Communications (IMC) strategy and planning.
Our industry-experienced academics have specifically designed this marketing course to reflect the best industry practices along with established and newly emerging thinking in this dynamic sector. They are here to help you develop the marketing expertise needed to succeed in the rapidly changing world of business.
With our industry links you will also build a professional network and a portfolio of practical skills to make your mark in the business world.
What will I study?
Choosing to study marketing will help you gain a comprehensive understanding of the role of marketing within business, identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. You will also build a professional network and a portfolio of practical skills to make your mark in the business world.
We’ll help provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further postgraduate study. Graduating with a marketing related degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world.
What are my career prospects?
Careers in marketing are highly sought after across the globe. The topics you will study on this programme, and the transferrable skills you will have developed, will make international careers easily accessible.
Alumni have entered a diverse range of careers including technology and digital companies. Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields.
Year one
Core modules
People Management and Employment Skills
Global Business and Sustainability
Introduction to Data and Analytics
Introduction to Financial Decision Making
Principles of Marketing
Year two
Core modules
Consultancy in Practice
Strategic Marketing
Customer Experience
Responsible Enterprise and Ethical Research
Optional Modules
Consumer Behaviour
Data Analytics for Business Decisions
Year three
Core modules
Consumer Brand Relationship
International Marketing
Integrated Marketing Communications (IMC) Strategy and Planning
Independent Professional Project
Optional Modules
Sustainable Strategic Agility and Innovation
Digital and e-ccommerce Strategy
At Buckinghamshire New University we like to foster an interactive and student-focused teaching style where we blend lectures, interactive workshops sessions, guided self-study and directed research and investigations.
We have specifically designed our student teaching and assessment so it reflects how your work will be assessed in the real world. Our focus is on ensuring you develop skills in gathering clear insight from research material and being able to communicate effectively as possible, both by the written word via reports and in the form of public speaking and presentation, through team presentations on live briefs, case studies and portfolio materials.
Throughout your three years on this course, you will carry out the following assessment activities:
• Individual reports
• Essays
• Oral presentations
• Portfolios
• Enterprise activities
• Project work
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
Buckinghamshire New University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
The following entry points are available for this course:
For information about applying to Buckinghamshire New University as an International applicant, please visit https://www.bnu.ac.uk/study/international
Find out more about qualification requirements for this course.
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | We require an IELTS score of 6.0 (with no element lower that 5.5) or a recognised equivalent. |
BNU English Language Requirements https://www.bnu.ac.uk/study/general-entry-requirements
We aim to cultivate an environment where individuality, diversity, and academic excellence thrive.
Our decision-making process is not just about grades; we assess the entire application, including personal statements, relevant experience and where appropriate portfolios. Within our Contextual Offer Scheme, we strive to embrace students whose educational and social backgrounds may have influenced their academic journey.
This underpins how we champion an inclusive community that transforms lives.
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Students aged 17/18 who applied to this course were offered a place.
See how students with your grades have been accepted onto this course in the past.
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Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
| Location | Fee | Year |
|---|---|---|
| England | £9790 | Year 1 |
| Northern Ireland | £9790 | Year 1 |
| Scotland | £9790 | Year 1 |
| Wales | £9790 | Year 1 |
| Channel Islands | £9790 | Year 1 |
| Republic of Ireland | £9790 | Year 1 |
| EU | £15910 | Year 1 |
| International | £15910 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Buckinghamshire New University tuition fees cover the cost of instruction, assessment, and core academic materials. However, additional costs may be incurred for course-related items or requirements, such as, but not limited to:
Additional costs will vary by course. It is your responsibility as a student to budget for any additional expenses associated with your studies.
For further details on what is included in your tuition fees, please check bnu.ac.uk/fees-and-funding
Buckinghamshire New University offers a range of bursaries and scholarships. For more information, please visit https://www.bnu.ac.uk/study/fees-and-funding/financial-support-bursaries-and-scholarships
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