Strategic Marketing and Branding (Taught)

Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting.

Course description
This course is designed to take graduates from any discipline into careers in marketing management.

We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting.

You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

Accreditation
The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.

We are currently seeking re-accreditation by the Chartered Institute for Marketing (CIM) for 2025-26 entry to this course.

Students who study with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing, further study is required via a CIM approved study centre.

You can find out more about CIM qualifications at CIM Accredited Degree and about studying for a CIM qualification on the support for members page.

Please see our University website for the most up-to-date course information.