University of Reading - Undergraduate Open Day
19 Jun 2026, 08:00
Reading

Develop the skills to become a successful entrepreneur in the rapidly changing world of business – and gain valuable real-world experience – with our BSc Business and Management (Entrepreneurship and Innovation) with Placement Year degree.
This four-year programme, taught by experts from Henley Business School, combines the rigour of a management degree with the creative spirit of entrepreneurship. You’ll gain the expertise to embark on your own business venture, with modules covering opportunity recognition and evaluation, financing, “growth-hacking”, and resource management. An integrated Placement Year provides a fantastic opportunity to put your skills into practice in preparation for your future career.
Your studies will provide:
a solid foundation in business, marketing, and entrepreneurial finance
practical entrepreneurial techniques, including lean start-up, business model generation, and design thinking
hands-on experience in business development and sales
the ability to manage and direct yourself as an entrepreneur
the opportunity to create a business idea through the Entrepreneurial Project module.
In your final year, you will also have the option to run your own business with support and mentorship from the Henley Centre for Entrepreneurship.
For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-entrepreneurship-with-placement-year
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Students aged 17/18 who applied to this course were offered a place.
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Course optionsWhiteknights Campus
Reading
RG6 6UR
Email:ugadmissions@reading.ac.uk
Phone:0118 378 8372