Content, Media and Film Production

The BA Content, Media and Film Production course is designed to inspire the next generation of creative screen entrepreneurs, equipping them with the knowledge, critical thinking skills, professional skills, and the mindset to deliver a range of filmed projects to their intended audiences.

This course challenges you to create content in multiple audio-visual contexts. You will work on a range of different media formats, including film, TV, social impact storytelling, branded content, podcasts, websites, and a graduation project of your choice.

This programme equips students to think across different forms of media, to make exciting connections, and to ultimately become both entrepreneurial and employable by the time they graduate.

Why Take the Course?

• Multidisciplinary: Students will learn practical filmmaking skills within the context of multiple areas of the screen industry. This includes areas such as Film and TV, advertising, music video, UX, and podcasting. Students will benefit from a module system where they acquire knowledge and understanding about the evolving media landscape, learn about storytelling, analytics, audience media consumption, and contemporary trends in delivering video content.

• Practitioner Tutors: Learn digital video production skills from professionals who are active in the media industries, ensuring that the skills learned will be relevant and up to date*.

• Interaction with Industry: Each semester, an Industry Partner from a creative field will set a brief, and students will produce content for them as part of their assessment. Our previous partners include Twitter, Amazon Studios, Golin, BFI, and TikTok. The Industry Partner will provide a brief, provide feedback on student pitches, and at the end of the semester, feedback on the final product.

• Portfolio: Coupled with practical experience, students will emerge from their degree with a portfolio of professional content, and a business plan to help them navigate the complex media and creative industries job market.

*For a selection of the tutors who teach across our campuses, please visit our website.

Course Modules

Please download the Course Specification for a complete overview of BA Content, Media and Film Production modules. Find below an overview of the key learning themes that this course will cover.

Level 4

Visual Narrative (Semester 1)
You will define your creative purpose through the development of a short form piece of work that identifies and connects with the target audience. Learn the basics of content, media, and film production to create a coherent narrative using a range of production techniques and technical skills. Experiment with your learning to create a coherent production, finding an audience to tell a story that meets the brief set by the Industry Partner.

Documentary (Semester 2)
Use the power of storytelling to trigger an emotive response or ‘change of heart’ from the audience through social impact filmmaking. You will learn to create documentary and factual content, to work with subjects, people, clients, and to observe, capture, and edit material to support its’ emotional power. Incorporate your learning into the creating of content which shows a demonstrable change in opinion.

Level 5

Commercial Campaigns (Semester 3)
You will be tasked to inspire an audience to make a choice or change their behaviour through a piece of advertising or branded content in response to an industry client brief. Learn how creative agencies and producers engage with clients to create content that will affect opinion, build brands, and change behaviour, as well as learning to write, direct, shoot, and edit for relevant formats.

Cinematic Storytelling (Semester 4)
You will develop an understanding of the core concepts of fiction storytelling, and develop an understanding of the audience’s relationship with film and television through the production of a short film, TV pilot, or feature film trailer.

Level 6

Transmedia (Semester 5)
Employ engaging storytelling techniques and use evolving new media technologies to create a brand that garners a loyal following. Learn the business dynamics involved in building a real presence in the digital space, engaging with both new and emergent innovations in audience engagement, and developing your skills in creating content with the capacity to build a loyal audience. This may include the creation of a trailer for a SVOD series, a podcast, an interactive website, or a social media campaign.

Graduation Project (Semester 6)
You will incorporate your previous learning into a self-defined graduation project that develops your skills and showcases your talent in one of six specified areas. Develop your chosen area, discover new techniques or technological methods to create film or content, and learn entrepreneurship and business skills to raise funding.