About the course
BSc Psychology and Digital Marketing (with Foundation Year) explores how human behaviour shapes digital engagement, consumer decision-making, and marketing strategy. This course is designed for students who want to combine scientific psychological knowledge with practical digital marketing skills in a data-driven environment.
You will study core areas of psychology alongside modern marketing practices, learning how to apply behavioural insights to real-world digital challenges. The course aligns with the standards of the British Psychological Society, and Roehampton is ranked for student satisfaction and teaching quality in Psychology.
Why this course
• Ranked in the top 15% universities in the world (Times Higher Education Young University Rankings 2024)
• Top 8 in England for undergraduate student satisfaction (National Student Survey 2024)
• Top 3 modern university in London (Complete University Guide 2025)
What you’ll study
You’ll build a solid foundation in psychology and digital marketing, while gaining professional skills valued across marketing, media, and business sectors, including data analysis, consumer insight development, communication, campaign planning, critical thinking, and digital strategy execution.
Modules offered can vary each year but may include:
• Foundations of Psychology
• Introduction to Research Methods
• Marketing and Consumer Insights
• Social and Cognitive Psychology
How you’ll learn
You will learn through:
• Lectures and seminars that introduce key psychological and marketing theories
• Workshops and case-based learning focused on real-world digital marketing challenges
• Practical sessions using industry tools such as analytics and data platforms
• Assessments including essays, lab reports, portfolios, presentations, and marketing reports
• Academic support through tutorials and feedback to support your development
You will also have access to digital learning resources to support your independent study and research skills.
Future opportunities
This degree prepares you for careers that combine psychological insight with digital marketing expertise, as well as further professional training or postgraduate study.
• Digital marketing and social media management
• Market research and consumer insights
• Brand and campaign management
• Data analysis and marketing analytics
• Psychology-related roles and further training
The skills you develop will support progression into a wide range of careers or postgraduate study.
Facilities
You will have access to specialist facilities that support both psychological research and digital marketing learning.
• Psychology laboratories with EEG, eye-tracking, and brain stimulation technologies
• Access to marketing and data analysis tools used in industry
• Computer labs for analytics, campaign development, and research
• Dedicated teaching and collaborative learning spaces
These facilities support your academic development and help you apply psychology and digital marketing knowledge with confidence.
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
This course is available in Clearing. If you have submitted an application, you can add this course. If you haven’t sent us an application yet, you can do this until 24th September 2026.
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
University of Roehampton has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
The following entry points are available for this course:
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 5.5 | with a minimum of 5.5 in each band |
English Language requirementshttps://www.roehampton.ac.uk/international/entry-requirements/
When we consider applications to study with us, we form a complete view of your achievements to date, and future potential.
Our Contextual Offer scheme enables us to offer some flexibility in our entry requirements, and we hope it will encourage talented students whose personal circumstances may have impacted upon their achievements at school or college to be more confident about applying to study a degree at Roehampton.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
| Location | Fee | Year |
|---|
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
The University has not yet confirmed fees for 2026 entry, the listed indicative fee is based on 2025 entry.
We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you: https://www.roehampton.ac.uk/student-support/non-academic-and-academic-support/financial-support-and-guidance
Email:clearing@roehampton.ac.uk
Phone:0300 303 8320
Email:admissions@roehampton.ac.uk
Phone:0208 392 3314
Erasmus House
Roehampton Lane
London
SW15 5PU
At University of Roehampton
