Marketing Management for the Creative Industries

Marketing is at the heart of how films find their audiences. Without effective marketing and distribution, even the strongest independent films may never be seen.
The HND in Marketing Management for the Creative Industries, is designed to equip students with the skills needed to plan, deliver, and evaluate marketing campaigns within creative and cultural sectors, with a strong emphasis on independent film. Grounded in the Pearson BTEC Higher National Diploma in Marketing Management, the course develops a solid foundation in core marketing principles while applying them to real-world creative industry contexts. Students explore how audiences are identified, built, and engaged, and how creative products are positioned and promoted in competitive global markets. By the end of the programme, students will
understand how to market creative work effectively and ethically, preparing them for roles in marketing, distribution, and audience development across the creative industries. On completion of the HND, students will be equipped to enter marketing and distribution roles within film and creative organisations, or progress to a one-year BA Honours top-up.