Marketing and Business Analytics | University of Exeter

Course summary

Our MSc Marketing and Business Analytics course dives deeper into the analytical side of marketing while providing you with a strong foundation of core marketing skills.
Set yourself apart from other graduates with essential skills at the intersection of marketing, programming, and analytics, coveted by employers for making data-driven marketing decisions.
Gain expertise in marketing and analytics through modules in marketing strategy, digital marketing planning, applied digital analytics, programming for business analytics and hands-on projects with real businesses. Explore Statistics, AI, Data-based technologies and Consumer behaviour.
Learn through real-world applications, leveraging industry partnerships and digital analytics tools to tackle contemporary marketing challenges head-on, preparing you for diverse career paths in marketing analytics and beyond.
Learn from expert academics and industry guest speakers while joining a diverse, international student community and active business societies.
Choose your pathway with a business project or marketing project option to align your degree with your career goals.
There is strong employer demand for Exeter graduates and graduates of this course might expect to go into roles such as Marketing Analyst, Customer Insights Specialist, or Digital Marketing Analyst.
High achieving students have the opportunity to apply for the Quantitative Techniques for Economics and Management (QTEM) programme which includes an internship and semester abroad.

To learn more about modules, assessment methods, facilities and our staff research expertise please visit our course page.

Modules

For a full list of compulsory and optional modules please visit our course page.

Assessment method

Please visit our course page for current assessment methods.

How to apply

International applicants

Our International Student Support can help you with what you need to do before you arrive and when you get here as a new international student. They offer ongoing support throughout your studies whether that be setting up a bank account or arranging healthcare. Our Global Chums Buddy Scheme and our Intercultural Cafe provide opportunities to meet staff and connect with students. INTO University of Exeter provide pre-sessional English courses for international students as well as free insessional support.

For more information about entry requirements, bursaries and scholarships and how to apply please visit our course page.

Entry requirements

A 2:2 degree with honours.

For full details, including English language requirements and international equivalencies, please visit our course page.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

In addition to tuition fees and living costs, your programme of study may have other costs associated with it, such as laboratory equipment or field trips. For more information about fees and additional costs please visit our course page.

Sponsorship information

We invest heavily in scholarships for talented prospective Masters students. This is in addition to the UK Government’s Postgraduate Loan Scheme. For information on how you can fund your postgraduate degree at the University of Exeter, please visit our course page.