Marketing and Business Analytics (Taught)

• Our MSc Marketing and Business Analytics course dives deeper into the analytical side of marketing while providing you with a strong foundation of core marketing skills.

• Set yourself apart from other graduates with essential skills at the intersection of marketing, programming, and analytics, coveted by employers for making data-driven marketing decisions.

• Gain expertise in marketing and analytics through modules in marketing strategy, digital marketing planning, applied digital analytics, programming for business analytics and hands-on projects with real businesses. Explore Statistics, AI, Data-based technologies and Consumer behaviour.

• Learn through real-world applications, leveraging industry partnerships and digital analytics tools to tackle contemporary marketing challenges head-on, preparing you for diverse career paths in marketing analytics and beyond.

• Learn from expert academics and industry guest speakers while joining a diverse, international student community and active business societies.

• Choose your pathway with a business project or marketing project option to align your degree with your career goals.

• There is strong employer demand for Exeter graduates and graduates of this course might expect to go into roles such as Marketing Analyst, Customer Insights Specialist, or Digital Marketing Analyst.

• High achieving students have the opportunity to apply for the Quantitative Techniques for Economics and Management (QTEM) programme which includes an internship and semester abroad.

To learn more about modules, assessment methods, facilities and our staff research expertise please visit our course page.