Golf Management

The course is delivered at University Centre Myerscough and awarded by the University of Lancashire. The course provides a management-focused golf programme and is designed to develop awareness and ability in corporate management, giving students the skills and confidence necessary to manage others in the golf industry.

The modules studied allow for the analysis of management issues underpinning golf. An ethos of career planning and development runs through the curriculum, in order to develop employability and prepare students for a successful career in the UK or overseas. A Golf Management Project is also included in the final year of the programme, enabling students to produce a detailed piece of academic research relating to the golf industry.

The course is designed to enable successful students to analyse key academic themes and critically evaluate the wide range of management issues within different sectors of the golf industry.

Year 1

An Introduction to Golf Course Design and Agronomy

This module provides the golf student with the underpinning knowledge and acquisition of skills necessary to achieve the outcome of an effective golf course playing surface, as well as the introduction of golf course design.

Introduction to Golf Business

This module will provide an introduction to the financial planning and management techniques required to run a successful business enterprise as well as introducing the process of event management, developing the student s knowledge and understanding of how to plan, organise and prepare for the delivery of a golf event. The module will also enable the student to examine the organisational structures and potential aims and objectives of golf related business. It also aims to study working human resource relationships and their contribution to effective management.

Coaching Principles and Practice

This module provides the theory of the coaching process. It identifies the main philosophies, styles and practices of golf coaching. These include skill acquisition, delivery techniques, child protection, equity and coaching and the law.

Applied Golf Science and Equipment Technology

The module will identify a range of scientific advances made relating to the game of golf and how these have impacted on the game. Students will be introduced to the various designs and materials of club heads and their effects on ball flight and player performance. The importance of taking into account the correct combination of the clubs various components is considered. The regulations that the golfing authorities make and the requirements of the manufacturers is considered. Equipment repairs and maintenance are also considered. In addition, the module is designed to introduce the student to the relationship between psychological factors and performance in golf.

Golf Retail Management

The aim of this module is to provide an understanding and knowledge of the extent of the golf retailing business & marketing environment. Many issues will be developed in the student, enabling their own investigation in to this dynamic sector including investigate and analysis the structure of the golf retailing sector, identifying the key issues in the retail of golf products and services and exploring strategies and supporting concepts in a sports marketing context.

Academic and Professional Skills

This module provides students with first-hand experience where students will use the golf environment to develop practical and technical skills. Students will record and reflect on their own personal development during the module, both practically and academically.

Year 2

Professional Golf Practice

The student will evaluate the impact of scientific and technological advances in the game of golf through practical application and personal development, including the custom fit process & equipment building. In addition, the module will apply specific conditioning practices to the enhancement of player performance and develop the process of course management & lifestyle. The student is also introduced to the relationship between psychological factors and performance in golf.

Research Development

Building on theory explored throughout the course the aim of this module is to develop the ability of students to undertake investigative research and underpin dissertation and double project work at Level 6. The module will focus upon information-related academic and market research skills, research methodology, data collection techniques, data analysis and writing skills.

Golf Club Operations

This module will provide an overview of the range of different golf club types & facilities provided within the golf industry. The student will also examine the staffing, operational management and maintenance of such facilities.

Sports Event Management

The student will be introduced to the planning and organisation of golfing events, from the highest professional level to local events. The module content provides the theoretical knowledge of event planning and management which is then applied to the task of planning/managing and funding/resourcing a student-led golf event.

Coaching for Sport Performance

This module gives the student the opportunity to develop and appreciate the coaching skills, techniques and strategies for golf. It develops an awareness in students of the demands and considerations of golf coaching.

Industry Project

This module applies the practical, technical and personal skills developed in the Academic & Professional Skills module in Year One. Students will select a structured work environment to identify a suitable project, and work with their supervisor in developing and managing the project and reporting on the outcomes. Students will be encouraged to use the project to develop professional working relationships to complement their preferred career route.

Year 3

Contemporary Issues in Golf

This module explores the theory and practice of such elements as drugs in golf, player management and equality in the world of golf and the impact of media on golf will also be analysed. In addition, the module will aim to develop a critical understanding of the range of perspectives on social policy and the contemporary debates on the development of sport/leisure policy. It will enable students to critically evaluate the impact of policy on the development and implementation of strategies in sports organisations.

Dissertation (Double Module)

This module will provide an opportunity to pursue an in-depth study of the student's own choice which is related to their substantive areas of study. Students will work independently, under limited supervision, in order to develop and demonstrate their academic skills and abilities. The dissertation will normally be based on an academic topic using primary and/or secondary data collection techniques. In both cases academic theory is to be reviewed and applied to the research topic.

Golf Industry Consultancy

This module aims to consolidate personal competencies in a wide range of areas associated with work activity and practice in order to ensure an effective transition from higher education to work. It will include: to maintain a commitment to continuing professional development which will continue beyond the requirements of the course into the work situation as a career skill, to ensure an effective job search has been undertaken in order to match personal skills, abilities and achievements with potential career paths and employers; to provide opportunities for students to further develop transferable skills for an effective role in the workplace.

International Golf Developments

This module analyses the range of professional and amateur golf tours and the associate roles in their operation and development. It will also assess the impact and consequences of tourism and golf developments on the globalisation of golf.

The Golf Business

This module will provide an overview of such things as entrepreneurship, marketing and a critical understanding of the management of golf events and further develop appropriate event management skills from planning, organisation and the delivery of a golf event.

Students will complete a variety of assessments including examinations and tests, practical assessments, essays, presentations, reports and group work.