Marketing Data Analytics

Power up your career with a course designed to meet the growing demand for graduates who can use leading-edge, industry-standard analytics tools such as R, Python, Excel and Tableau. You learn to transform market and customer data into business insights, using your findings to make strategic and tactical marketing recommendations that drive business success. The course appeals to those with strong numerical or analytical skills, or who are keen on developing these skills to boost their career opportunities.

Facilities and specialist equipment

• New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills

• Access to Semrush campaign management software for digital marketing and resources from the Institute of Data and Marketing (IDM)

• Access to R, Python, SQL and other industry software

Your student experience

• Become adept at facilitating data-driven solutions for today's market, developing skills that give you the edge in the fast-paced digital transformation of business.

• Constant training in data analytics using industry-appropriate software offers you many opportunities to explore how customer data and marketing metrics can help support data-informed decisions.

• Learn from experts in data analysis who teach you how to make marketing decisions around target customer profile selection; which product features to develop; and how much to invest in a campaign while still maintaining profitability.

• Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate.

• Join our student Marketing Club, affiliated with the Chartered Institute of Marketing (CIM), and attend workshops on a range of areas – recent workshops have been on neuromarketing, AI and influencer marketing.

• Benefit from masterclasses from industry experts so you learn from their experience and keep at the leading edge in your field.

• Recent industry visitors include senior staff from Bute Street Festival; IBM Global Markets; Luton Town Football Club; Andrews UK; RetroGames; West Wing Studios; and Wonderbly.

• See digital marketing and data analytics in action with field trips to relevant companies and agencies.