Creative Industries (Taught)

Our Creative Industries MSc prepares you to excel in one of the world’s fastest-growing sectors.

Working directly with Edinburgh’s world-class creative and cultural organisations, you will apply cross-disciplinary expertise in data analytics, creative thinking, cultural policy, business, and intellectual property law to tackle the complex challenges facing this vital sector.

About the creative industries
Creative industries shape our lives. From the artwork we see to the software we use and the festivals and performances we attend.

Cultural products and services such as books, films, music, podcasts, exhibitions, performances, and video games don’t just entertain: they influence perspectives, strengthen communities, and generate cultural, social, and economic value.

To achieve this impact, creative organisations increasingly rely on data to:

• identify market opportunities

• formulate new strategies

• track the effectiveness of their strategies

• demonstrate value to funders, audiences and collaborators