Creative and Cultural Industries: Art Direction

Reasons to choose Kingston

• Becoming part of our creative agency, StudioKT1.com, you’ll gain practical experience by working on exciting paid live briefs from companies such as Unilever and Mozilla Foundation.

• Kingston School of Art’s industry-standard, cutting-edge workshops, studios and making spaces are accessible to all students.

• Facilities include world-class 3D workshops, digital media labs, printmaking, film and photography facilities. Kingston has an ethos of Thinking Through Making.

• Our commitment to high quality teaching has been recognised with a Teaching Excellence Framework (TEF) Gold rating. The University has received an overall rating of Gold, as well as securing a Gold award in the framework's two new student experience and student outcomes categories.

About this course
Can you see yourself working as an art director in advertising, a design studio, or on social media? This course will develop your knowledge of these industries, exploring topics such as storytelling, branding and strategy.

You’ll also study the art director’s role, learning to create effective advertising campaigns, visual identities and content for organisations and unique projects.

There are plenty of opportunities to gain relevant experience, which will enhance your CV. You’ll be able to work on live projects with creative companies, interpreting briefs and developing a coherent visual identity to match a company’s ideas.

Future Skills
Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability.

As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge.

At Kingston University, we're not just keeping up with change, we're creating it.

Career opportunities
By the time you graduate, you’ll be ready to apply your expertise to the creative industries, combining your understanding of art and design with your knowledge of commercial practices.

Example modules
– Visual Narratives and Design Thinking: Creating Compelling Stories, Creative Problem-Solving
– Creative Project Management
– Live case study.

To view the full list of modules, please visit the University course webpage.

Assessment typically comprises practical (e.g. presentations, performance) and coursework (e.g. essays, reports, self-assessment, portfolios and dissertation).