Business Management (Taught)

Why study MSc Business Management at Goldsmiths
Gain the skills and knowledge you need to be an effective manager in increasingly uncertain and technology-dominated environments.

• This Masters will equip you with practical and conceptual skills to perform different kinds of management roles in diverse types of organisations such as large corporations, entrepreneurial businesses, non-profits and government agencies.

• Teaching is practice-oriented and aims to introduce you to different perspectives on real-world organisational problems, strategic approaches, decision-making conundrums, diverse contexts, organisations and environments.

• We’ll help to shape you into a future leader with practical skills and theoretical knowledge to sustainably lead their organisations.

• You’ll collaborate with corporations and non-profits who are involved in programme development and delivery.

• You’ll learn from managers and other business professionals through guest lectures and exciting department events.

• You’ll gain an in-depth understanding of organisations as we explore the latest research from management theory, organisation theory, strategic management, sociology and economics, translating them to simple applicable skills you can use in your future management career.

• You’ll gain an understanding of the influential role that managers play in shaping society and the environment.

Which pathway is right for you?
What’s unique about this degree, is that it gives you the option to specialise in particular areas of management through our different pathways.

Business Management Pathway
Will prepare you to assume any kind of management role, including CEO, in diverse types of organisations.

Marketing Pathway
Will prepare you for management roles, including CMO, in marketing departments of large organisations, marketing agencies, non-profits or entrepreneurial businesses.

Innovation Pathway
Teaches you the fundamental knowledge and skills required for managing product and brand or policy development, service delivery, or integration of emerging technologies in fast-paced industries.

Entrepreneurship Pathway
Will teach you the skills necessary to manage small and/or fast-growing entrepreneurial businesses, including family businesses, technology start-ups and other types of new ventures.

Compulsory modules
Students on all pathways complete these four modules and three compulsory modules according to their pathway:
Strategic Management: Building Competitive Advantage
Designing High-Performing Organisations
Developing Management Skills
Research Project

Business Management Pathway
Students on the Business Management pathway will also complete the following compulsory modules:
Social Responsibilities of Management
Project Management
Behavioural Data Science

Marketing Pathway
Students on the Marketing pathway will also complete the following compulsory modules:
Digital Marketing and Branding
Consumer Behaviour
Marketing Strategy

Innovation Pathway
Students on the Innovation pathway will also complete the following compulsory modules:
Innovation Theory
Innovation Case Studies
Design Thinking

Entrepreneurship Pathway
Students on the Entrepreneurship pathway will also complete the following compulsory modules:
Entrepreneurial Finance
Technological Innovation & Market Creation
Innovation Case Studies

Optional modules for all pathways
Students from all pathways can choose one or two (15 - 30 credits) of the following optional modules, or they may choose from the compulsory modules from a different pathway.

Developing Business Skills
Creating Customer Experiences
Consumer Culture
Marketing Analytics
Psychology of Marketing and Advertising
Digital Research Methods
Organisational Behaviour and Health
Consumer Behaviour
Intellectual Property, Trademarks and Brands
Festival Management

Please note that due to staff research commitments not all of these modules may be available every year.