Digital Business Management (Taught)

Overview
On this MSc Digital Business Management Master's degree course you'll gain a comprehensive understanding of Artificial Intelligence (AI) and its role in transforming business practices, decision-making, and strategy.

Through lectures, case studies, and practical activities, you'll learn about the frameworks, models, strategies and systems you can use to make effective, real-time decisions across a company's internal and external operating environments, and how leading enterprise software, including SAP applications, enables development and implementation of digital change in business

You’ll explore how AI is driving the shift from rule-based automation to more advanced AI-driven transformation, enhancing decision-making for greater efficiency, and integrating Generative AI into the service industry. You’ll also develop skills in predictive analytics and learn how AI optimises business processes. Ethical considerations are embedded throughout the curriculum, helping you address data bias, knowledge reasoning, and responsible AI deployment.

Industry guest speakers will share valuable insights into AI’s role in digital transformation and innovation, providing real-world perspectives on how businesses are adopting digital change. By the end of the course, you’ll be ready to lead in a technology-driven global business environment, driving digital transformation and operational success.

Careers and opportunities
There's significant, increasing demand for professionals with the technical skill to deliver digital transformation for businesses and create new businesses using digital technology. This makes it a perfect time to study digital business management.

What can I do with a Master's degree in Digital Business Management?
When you graduate, you'll have the skills and experience to manage a digital business, lead digital transformation and innovation projects, and create new business opportunities using digital technology.

What can you do with a Digital Business Management degree?
Areas you could work in include:

• enterprise systems

• app development

• business analytics

• general management

• internet sales and brokerage

• digital transformation

• digital marketing

What jobs can you do with a Digital Business Management degree?
Job roles you could go onto include:

• product manager

• client relationships/key accounts manager

• digital business practitioner

• digital transformation specialist

• enterprise system specialist

• digital platform specialist

• entrepreneur

*consultant

You could also continue your studies at PhD level in disciplines such as intelligent enterprise.

Career support
We'll give you plenty of support in finding employment through careers events, recruitment fairs and our close industrial contacts.

After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service, as you advance your career.

You can also continue to attend events coordinated through our Business Services Research Office and SAP Next-Gen Innovation Lab, giving you chances to build contacts in the industry and keep your knowledge up-to-date.