Business Analytics (Taught)

Studied in-person at our campus in the heart of Birmingham, our MSc Business Analytics programme is tailored for those eager to master the art of interpreting and leveraging vast data sets to improve business performance.

This programme focuses on essential areas like descriptive analytics, statistical modelling, data mining and visualisation, blending academic rigor with practical skills in data analysis. This course, attracts a diverse international student body and not only enhances your analytical capabilities but also develops your communication, teamwork, and cross-cultural management skills. You will be equipped to transform complex data into strategic insights, preparing you for a pivotal role in any data-driven business environment.

Accredited by the Institute of Analytics (IoA), this course offers you enhanced employability, IoA membership benefits, and fast-track professional advancement opportunities.

Improving our students’ learning experience and well-being is at the centre of everything we do and that is why we are implementing an innovative learning approach known as block teaching to enhance our students’ educational journey and emotional well-being.

The benefits of block teaching are numerous: it supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic by concentrating on it fully. Students are more engaged, motivated, and resilient, which can lead to better learning outcomes and a healthier environment.

How you will learn
Our MSc Business Analytics programme offers a dynamic mix of lectures and practical learning. You will engage in lab workshops with specialist software and tutorials that apply your knowledge to real business scenarios. Aston University's virtual learning environment supports your journey, providing resources like lecture slides, e-books and online journals.

Hands-on projects, including creating descriptive analytics posters from real data, hone your data visualisation and interpretation skills, mirroring professional tasks. Interaction with guest speakers and access to networking events and career fairs connect you with industry experts and potential employers, enriching your educational experience and preparing you for a successful career in business analytics.

In the Aston Global Advantage module, you will gain a competitive edge by honing your professional skills and preparing for success in a fast-paced global environment. You will tackle real-world challenges, dive into entrepreneurship and work on team-based business simulations.

At the start of your course, you will be allocated a personal tutor who can offer individual study advice and guidance. You will also benefit from access to the University Library's extensive collection of over 25,000 books and electronic journals.

Our postgraduate programmes use a block learning structure. Block teaching condenses traditional semester-long courses into focused, consecutive blocks of learning. The ethos is to give students more time to engage with their learning by studying one subject at a time, instead of several at once.