Marketing and Consumer Behaviour (Taught)

The MSc Marketing & Consumer Behaviour will equip you with a comprehensive grounding in approaches to understanding consumer preferences, judgements and decision-making.

• You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

• We will enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in today's competitive job market.

• You will develop the skills necessary to conduct independent research and to understand:

the psychological and cultural processes underlying consumer behaviour
the psychology of consumer preferences and choices
psychological theories of attitude change, persuasion, and influence
the psychology and strategy of branding
how to create and sustain customer experience
behavioural economics (including the psychology of pricing)
the psychological impact of various types of media and advertising

Compulsory modules
You'll take the following compulsory modules, including a 60-credit in-depth research project in your particular area of research interest:
Consumer Behaviour
Psychology of Marketing and Advertising
Behavioural Data Science
Marketing Strategy
Creating Customer Experiences
Consumer Culture
Research Project (Dissertation)

Optional modules
You can also choose up to 30 credits of option modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Marketing & Consumer Behaviour.

A list of modules will be published annually by the department, and may include the following:
Digital Marketing and Branding
Marketing Analytics
Design Thinking
Developing Business Skills
Innovation Case Studies
Project Management

Please note that due to staff research commitments not all of these modules may be available every year.