Using industry-standard equipment and processes, you'll master a wide range of techniques and technologies to produce innovative photographic, video and multimedia content. You'll explore the histories of advertising and the fundamentals of marketing communications, narrative and audience, interrogating the relationship between image and text and how images make an impact in complex media environments.
Building your knowledge of how brands build successful communication strategies through narrative and digital storytelling, you will build your own self-directed projects and produce a commercial portfolio that defines your unique creative stance
Foundation Year:
In your foundation year, you'll study five core modules: three short modules in the first study block and two in the second (one short, one long). These are all designed to help you explore the foundational elements of both creative practice and your chosen specialism. You'll gain relevant technical skills, learn to experiment and take risks, develop an understanding of professional practice, have opportunities to work across disciplines and collaborate with other students on live project briefs.
After your foundation year, you'll have a deeper knowledge of your subject, a clear understanding of your strengths, a developed practical and technical skillset and the confidence to excel in your chosen degree subject when you join other students for the rest of your course.
Modules:
Explore
Technique
Apply
Industry
Launch
Year One:
From day one of your Commercial Photography degree, you'll develop specialist photographic skills and learn to market yourself as a professional visual content producer. You'll explore the contexts and histories of modern advertising and the fundamentals of marketing communications, and we'll introduce you to a range of commercial photography and moving image-making techniques and technologies.
Modules
Professional Presence
Play
Impact
Move
Visual Communication
Year Two:
Through portfolio development, live briefs and work placements, you'll raise your level of technical ability, explore the commercial environment and build on your critical and collaborative working skills. You'll also begin to understand how photography and moving image are used within multi-channel campaigns and use theories and concepts to critically reflect on the impact of emerging technologies.
Modules
Brand Narrative
Production
Going Live
Collaborate
Audience and Intention
Year Three:
The final year of your Commercial Photography degree represents your chance to shape your professional and creative identity. Putting your skills to use, you'll showcase your unique photographic practice and critical mind through your final contextual project, portfolio and degree show.
Modules
Positions
Approaches
Professional Futures
Launch
As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.