Digital Marketing and Brand Management (Taught)

Digital marketing is driving business growth and brand visibility. Organisations can now reach nearly 6 billion internet users worldwide. As a result, business engagement continues to grow with the adoption of digital marketing strategies.

Businesses need savvy digital marketeers who can support growth and protect brand values. Digital marketing is one of the fastest growing in-demand skills. It will see a 6% increase in growth - higher than the average job growth rate - by 2032 (Source: Forbes, 2024).

Our Masters in Digital Marketing and Brand Management gives you the skills employers need. We combine a strong understanding of traditional marketing with digital practice. The course has a specialist focus on brand management in national and international contexts.

A fast-paced and ever-evolving industry
We work with industry leaders to ensure our teaching stays up-to-speed with the latest techniques.
Network with guest lecturers from the digital marketing sector, such as The Media Shop Scotland.
The course is accredited by the Chartered Institute of Marketing (CIM).
Students can join the Stirling Marketing Society.
Gain practical experience
Practical knowledge is a key strength of this digital marketing Masters. Our approach is about giving you opportunities to apply academic learning to workforce situations.

You’ll collaborate with organisations that use digital marketing and brand management strategies. These include not-for-profit, third sector and small and medium sized enterprises (SMEs).

There are opportunities to work on a consultancy project with a business over the summer. Students have recently worked on projects with:

Strathearn Strategic Consulting
Stirling Albion Football Club
EASA Training Ltd
Snowsports Scotland
Chartered Institute of Marketing accreditation
Our MSc Digital Marketing and Brand Management is accredited by the Chartered Institute of Marketing (CIM). CIM is the world’s leading professional marketing body. The accreditation counts towards the CIM Professional Diploma in Marketing. Our graduates gain exemption from half of the CIM Professional Diploma modules. Find out more the benefits of CIM accreditation for you.

We are AACSB accredited
The University of Stirling is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the world's largest global standard-setting body for business education. Only 6% of the world’s leading business schools achieve this accreditation. This recognises our excellence in business education and societal impact.