Master's in Marketing with Analytics (Taught)

Master's in Marketing with Analytics
Learn to measure performance, optimize strategy, and make smarter marketing decisions through predictive analytics, AI, and data.

Turn insights into action—faster
For marketers who want to turn data into impact, Hult’s STEM-designated Master’s in Marketing with Analytics puts the right tools at your fingertips.

Learn to analyze performance, predict trends, and optimize campaigns with AI and real-time data, so you can lead confident, results-driven marketing strategies.

Program at a glance
Our hands-on curriculum combines marketing fundamentals with AI, consumer behavior, business intelligence, and leadership to build your fluency in data and decision-making.

Core: Build technical and strategic marketing acumen with hands-on courses focused on intensive skills development and continuous practical application through integrated business challenges.

Capstone: Collaborate on campaigns with leading companies like Expedia, Dunkin’ Donuts, Kinder, and Ferrari—connecting strategy and execution, and turning your new skills into real-world impact.

Electives: Go beyond the core, customizing your degree with a wide range of elective courses offered across our global campuses, sharpening your skills to align with your career ambitions.