The BA (Hons) Graphic Design at MJM London South Bank University prepares the next generation of creative professionals shaping visual communication, digital culture and creative innovation across global industries.
Graphic designers today work across branding, advertising, digital media, fashion, luxury, entertainment, publishing, gaming and social media. They create visual identities, digital experiences, motion graphics, interactive content and communication campaigns for contemporary brands and audiences.
The profession combines artistic creativity, storytelling, strategic thinking and emerging technologies. From drawing, typography and editorial design fundamentals to UX/UI, motion design, digital communication and Creative AI, graphic designers move between manual creativity and advanced digital tools to build impactful visual experiences adapted to evolving industries.
Delivered in the heart of London, the programme brings the internationally recognised creative expertise of MJM Graphic Design — one of France’s leading Art & Design institutions since 1979 — into the academic framework of London South Bank University, combining industry-focused creative education with British academic excellence within one of the world’s most influential creative capitals.
This practice-led degree develops expertise across branding, visual identity, editorial design, digital content creation, UX/UI, motion design, storytelling, photography, audiovisual expression and Creative AI. Through studio-based learning, workshops and industry-inspired projects, students develop conceptual thinking, technical expertise and a professional portfolio aligned with international industry expectations.
Teaching is delivered by industry-experienced professionals actively working across graphic design, branding, digital communication and visual media industries, ensuring students remain connected to current professional practices, creative workflows and emerging trends.
Students explore:
• Branding and visual identity
• Typography and editorial design
• UX/UI and digital experiences
• Motion graphics and audiovisual communication
• Creative direction and storytelling
• Digital content creation and social media design
• Design strategy and project management
• Creative AI and Artificial Intelligence in design practice
• Photography and image-making
The programme encourages experimentation, innovation, entrepreneurship and interdisciplinary collaboration while progressively developing creative, technical and professional expertise across three academic levels.
Graduates are prepared for careers including Graphic Designer, Brand Designer, Digital Designer, Motion Designer, UX/UI Designer, Art Director and Creative Entrepreneur.
The programme leads to a double qualification:
• A BA (Hons) degree in Graphic Design validated and awarded by London South Bank University
• A French state-recognised degree awarded by MJM Graphic Design
This international double award strengthens employability, academic mobility and professional opportunities across the UK, Europe and global creative industries.