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Advertising and Marketing Management

Course details
  • BA (Hons)
  • 3 Years
  • Full-time
  • 21/09/2026
  • Undergraduate
Course location
Cardiff Met - Llandaff
Awarded by:
Cardiff Metropolitan University (Prifysgol Metropolitan Caerdydd)

Course summary

Developed with and accredited by the Chartered Institute of Marketing (CIM), our BA (Hons) Advertising and Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum.

Designed to develop creative advertising strategists, our degree focuses on creative ideation techniques to generate innovative advertising solutions, data-driven decision-making and ethical advertising practices.

Learn how to navigate the ever-evolving landscape of advertising and marketing – understand consumer behaviour, develop expertise in digital advertising and strategic communication and learn to think creatively and adopt the latest tools in modern integrated B2B and B2C advertising campaigns.

We’ll equip you with the adaptability and critical thinking skills needed for senior management roles within the Advertising and Marketing industry, ensuring you are industry ready.

You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist advertising expertise and real-world experience to stand out in the graduate job market.

We offer this degree with two study options. You can choose three years full-time or four years full-time which would include a one-year industry placement between years two and three that will give you hands-on experience in a real-life working environment. This year in industry gives you practical skills that many employers seek, giving you a competitive edge upon graduation.

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N502
Institution code:
C20
Campus name:
Cardiff Met - Llandaff
Campus Code:
1

Points of entry

The following entry points are available for this course:

  • Year 1

Open days

Entry requirements

Qualification requirements

UCAS Tariff - 112 points

112 points to include minimum CCC

A level

Grade combinations totalling 112 points considered with a minimum CCC

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM

Access to HE Diploma

Pass the Access to HE Diploma with 45 credits at level 3 to reach a minimum of 112 points, grade combinations accepted

Scottish Advanced Higher

Grade combinations totalling 112 points considered with a minimum DD

International Baccalaureate Diploma Programme

A minimum tariff of 112 to include 2 x H5

WJEC Level 3 Advanced Skills Baccalaureate Wales

Welsh Advanced Skills Baccalaureate considered as the third subject

Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)

Advanced Skills Challenge Certificate considered as the third A level

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

112 points with a minimum of two H2 grades. Minimum grade H4 considered within points

GCSE/National 4/National 5

Five GCSEs at grade C or above/grade 4 or above to include English Language and Maths. For Welsh applicants we will accept either GCSE Mathematics or Mathematics-Numeracy. Five Scottish National 5 subjects at grade C or above to include English Language and Maths.

OCR Cambridge Technical Extended Diploma - DMM

OCR Cambridge Technical Diploma - D*D*

T Level - M

Find out more about qualification requirements for this course.

English language requirements

TestGradeAdditional details
IELTS (Academic)6No element lower than 5.5. Academic IELTS test required.
PTE Academic52No element lower than 51
TOEFL (iBT)72TOEFL Internet required.
Cambridge English AdvancedLevel B2Minimum 169 (no element lower than 162)

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

Update on Historical Entry Grades Data
Please note that some courses include a foundation year, which has affected the accuracy of the data in this tool, which does not differentiate between Yr 0 entry and Yr 1 entry. As a result, these courses have been excluded this year. You can find more information on our website: www.cardiffmet.ac.uk/afteryouapply
This is the first year of the historical entry data tool (below), and we are committed to making improvements for future application cycles.

Learn more on the Cardiff Metropolitan University website

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Student Outcomes

Operated by the Office for Students

90 Employment after 15 months (Most common jobs)

100 Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

LocationFeeYear
England£9790Year 1
Northern Ireland£9790Year 1
Scotland£9790Year 1
Wales£9790Year 1
Republic of Ireland£9790Year 1
EU£16000Year 1
International£16000Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

For additional costs relating to this programme, please refer to - https://www.cardiffmet.ac.uk/additionalcosts
Fee information can be found at - https://www.cardiffmet.ac.uk/fees

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