Fashion Marketing with Integrated Foundation Year

Develop your skills by entering the creative industries on an Integrated Foundation Year degree.

If you’re interested in taking on a new subject that you’ve not had the opportunity to study in depth before, or have been out of education for a while, then our Integrated Foundation Year courses might be for you. These four-year courses include an introductory year to help you build the core skills needed for specialist degree-level study.

This is a chance for you to let your imagination run wild and explore your creativity, expand your professional skills and develop enhanced subject knowledge in the domain you want to study. We’ll help nurture your expertise in problem solving, risk-taking, designing and making as you develop your abilities through five core modules.

After your foundation year, you’ll have a deeper knowledge of your subject, a clear understanding of your strengths, a developed practical and technical skill set and the confidence to excel in your chosen degree subject when you join other students for the rest of your course.

Become an accomplished creative with a sought-after skillset. Fashion is one of the biggest global industries, but its impact goes beyond the economic to shape culture and society. Learn to develop and execute creative marketing strategies that will cut through the noise.

Working with real clients while you study, you’ll gain experience in PR and promotion, branding, advertising, digital and analogue content creation, visual merchandising, social media marketing and trend forecasting. You’ll collaborate with a multitude of creative talent to bring your campaigns to life – including fashion designers, art directors, photographers and filmmakers.

You will:
Develop technical, design thinking and production skills in your chosen specialism.
Learn teamwork, leadership and project management skills through a variety of learning environments.
Develop critical thinking and creative problem-solving skills through the development of unique and innovative projects.
Complete your chosen degree over a four-year period.
Develop your creativity and strategic thinking for a career marketing fashion, lifestyle products or services
Hone your visual and written communication skills for business and consumer audiences, using industry-standard software
Access resources ranging from the latest digital software, Adobe Creative Cloud packages and Clo3D as well as Riso, laser printing and our Publications Lab
Work on live projects with partners that could include brands such as Finisterre and John Lewis
Collaborate with photographers, designers and creators to build an engaging portfolio
Engage in projects and campaigns that embrace societal issues such as sustainability, gender, ethnicity and supply chain ethics
Graduate from a course accredited by the Chartered Institute of Marketing (CIM)

Fashion Marketing BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.