Digital Media and Marketing

Digital Media and Marketing BA at Keele will launch you into a world where creativity meets strategy. Master the art of compelling content, develop industry-ready skills, and become a forward-thinking digital professional who can transform innovative ideas into powerful marketing solutions. With work placements, professional development and opportunities to work on real-world projects, you will gain the knowledge and skills to shape the ever-evolving digital media landscape in a variety of industries.

Why choose this course?

• Build an extensive portfolio of work to showcase your skills to employers

• Focus on contemporary practice and innovative developments

• Learn alongside innovative companies based in Keele Business School

• Choose from a wide variety of theoretical and/or practical final year projects

• Enhance your employability through a variety of authentic work placement opportunities

Digital media and marketing is an exciting combination that will equip you with cutting-edge skills in content creation, strategic communication, and digital technologies.

From the start you will learn essential analytical frameworks, concepts, and methodologies to critically evaluate digital media, marketing strategies, and their societal impact. Simultaneously, the programme emphasises hands-on content creation skills, fostering the creative, professional, and technical expertise required to craft compelling digital content across various formats. This dual approach ensures you are well-versed in both the theoretical underpinnings and the practical execution of digital media and marketing initiatives.

While the programme embraces the promise of technologies and platforms for creativity and communication, you will also consider the potential social, political, and environmental harms and limitations, to ensure you practice professionally, ethically, and responsibly.

A core focus of the course is professional and academic development. You will identify your own strengths through a variety of authentic assessment methods, learn to navigate the contemporary employment market, manage your online presence, and practice for interviews.

A major benefit of studying at Keele is our close ties with companies. Keele Business School shares a building with multiple businesses, the School of Humanities has a wide range of partners in the creative and cultural industries, and our stunning campus is also a business innovation park. This gives you hand-on practical experience and valuable insights from real-world professionals.

Throughout the programme you will have the opportunity to tailor your studies to your career aspirations and interests. You can choose from a wide range of creative, professional and analytical optional modules, such as writing scripts, documentary filmmaking, and learning marketing research tools and techniques.

In your final year, you will have the opportunity to choose from a variety of theoretical and/ or practical final year digital media and marketing projects. From undertaking a substantial piece of research to working with employer-clients on a series of real-life projects, you can personalise the programme to suit your interests and career aspirations.