University of Reading - Undergraduate Open Day
19 Jun 2026, 08:00
Reading
Business and Management (Marketing)
- Bachelor of Science (with Honours)
- 3 Years
- Full-Time
- October 2027
- Undergraduate
- Main Site
Course summary
Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree.
This flexible four-year programme, taught by experts from the University of Reading's Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.
You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:
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marketing communications
-
digital marketing
-
branding theory and practice
-
consumer behaviour
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optimising marketing performance.
For more information, please visit the course page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-marketing
Modules
Course Modules
Modules may include:
-
Management Debates: Ways of thinking about business
-
Business in Practice: Markets, Marketing and Management
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Building competitive advantage: Business Strategy and Operations
-
Consumer Behaviour
-
Digital Marketing.
*Please note that all modules are subject to change. Check our website for more details about the course structure.
Ways to study this course
Campuses
- Main Site
Study options
- Bachelor of Science (with Honours) • Full-Time • 3 Years
Start dates
- October 2027
Apply by
13 January 2027
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
Application codes
- Course code:
- NN25
- Institution code:
- R12
- Campus name:
- Main Site
- Points of Entry:
- Year 1
Teaching Excellence Framework (TEF)
University of Reading has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
How to apply
Apply by
13 January 2027
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- NN25
- Institution code:
- R12
- Campus name:
- Main Site
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Typical qualification requirements
A levelABB
T LevelD
Minimum grade C in the Core Component.
UCAS TariffNot accepted
Scottish HigherAABBB
Access to HE DiplomaDistinction: 30 Merit: 15
GCSE/National 4/National 5
GCSE Maths B (or 5), English Language or English Literature B (or 5). GCSE Physics or IT B (5) is acceptable in lieu of GCSE Maths.
Scottish Advanced HigherABB
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)DD
The Pearson BTEC Level 3 National Diploma is only accepted when taken alongside one other acceptable level 3 qualification such as an A level or BTEC Level 3 National Extended Certificate.
Extended ProjectB
In recognition of the excellent preparation that the Extended Project Qualification provides to students for University study, we now include achievement in the EPQ as part of a formal offer. Eligible applicants would receive two offers, our usual offer plus an alternative offer of a B in the EPQ and one grade lower in their A level subjects
OCR Cambridge Technical DiplomaDD
The Cambridge Technical Diploma is only accepted when taken alongside one other acceptable level 3 qualification such as an A level or Cambridge Technical Introductory Diploma.
Pearson BTEC Level 3 National Certificate (first teaching from September 2016)Not accepted
International Baccalaureate Diploma ProgrammeOffer: 32
OCR Cambridge Technical CertificateNot accepted
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)DDD
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)H2H3H3H3H3
OCR Cambridge Technical Extended DiplomaDDD
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)DDD
The Pearson BTEC Level 3 National Extended Certificate can also be accepted when taken alongside other acceptable level 3 qualifications e.g. two A levels or a BTEC National Diploma.
OCR Cambridge Technical Extended CertificateDDD
The Cambridge Technical Extended Certificate can also be accepted when taken alongside two other acceptable level 3 qualifications e.g. two A levels or a Cambridge Technical Diploma.
OCR Cambridge Technical Introductory DiplomaDDD
The Cambridge Technical Introductory Diploma can also be accepted when taken alongside two other acceptable level 3 qualifications e.g. two A levels or a Cambridge Technical Diploma.
Cambridge International Pre-U Certificate - PrincipalD3M2M2
Contextual offers for this programme are typically two grades beneath our standard entry requirement, e.g. BBC.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing). |
| TOEFL (iBT) | 88 | We require a minimum score of 88 overall with no less than 17 in Listening and Writing, 18 in Reading and 20 in Speaking. |
| Cambridge English Advanced | B | We require a grade B or a score of 176 overall with no element less than 162. |
| Cambridge English Proficiency | C | We require a grade C or a score of 176 overall with no element less than 162. |
| PTE Academic | 69 | We require a minimum score of 69 overall with at least 59 in each element of the test (Listening, Speaking, Reading and Writing). |
| Institution's Own Test | 6.5 | Test of English for Educational Purposes (TEEP). We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing). |
| Trinity ISE | Merit | We require a Merit in each element from ISE II. If you take ISE III or ISE IV, we require a Pass in each element. |
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
We issue offers to best fit the different circumstances and experiences of our applicants. We take a tailored and holistic approach, considering extenuating circumstances on a case-by-case basis. We recognise that some students are more likely than others to face barriers to fulfilling their academic potential at school, through no fault of their own. More information on our supportive offer making approaches can be found at: https://www.reading.ac.uk/ready-to-study/study/what-offer-will-i-get
Historical entry grades data
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Not enough data available
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
Fees and funding
Tuition fees
Per year tuition fees
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £10050 | |
| EU & International | £26850 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
For Home students: The University will charge undergraduate home tuition fees at the upper limit set by the UK Government for the relevant academic year. The University will increase tuition fees for Home Undergraduate Students at the start of each academic year, in line with this and the new fee will be communicated to you.
For EU and International students: The University will increase Tuition Fees for International Undergraduate and Integrated Foundation Year Programme Students at the start of each academic year (September). The new fee for each academic year of your Programme will be communicated to you.
Course contact details
Undergraduate Admissions Office
Email:ugadmissions@reading.ac.uk
University of Reading
Whiteknights Campus
Reading
RG6 6UR
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