Digital Marketing (Taught)

With the world going digital, businesses are adapting to stay ahead of the curve. As technology continues to evolve, so does our understanding of consumers and their behaviours. From e-commerce to social media, the possibilities are endless.

In our MSc Digital Marketing program, we equip you with the latest industry-focused assessment and learning to prepare you for the dynamic world of digital marketing. Our curriculum emphasises the importance of being socially aware and responsible marketers who can adapt and innovate in different marketing environments, both locally and globally.

As digital disruption becomes the norm, we aim to create agile and empathetic professionals who can deliver compelling digital marketing strategies and management.

The programme is designed for applicants at the beginning of their marketing careers as well as those wishing to enhance and build on their expertise. We welcome students from a broad range of education and subject disciplines, which adds to the vibrancy of the overall learning experience.

You can also choose to study MSc Digital Marketing with Professional Experience and complete a 12-month industry placement, gaining real-world experience while you’re still studying.

Why study MSc Digital Marketing?

• Real-world experience - We are the only university in the UK that offers students a unique practitioner-focused learning experience, where students attend a week-long residential programme to witness 'marketing in action

• Expert teaching - You will have a blend of academics and industry people teaching you on campus, not only the theory but what is happening in practice today within digital marketing.

• Hands-on digital skills - Develop your skills using free access to platforms such as HubSpot, Hootsuite, Google Analytics, and other tools and platforms

• Industry placement opportunities - We offer industry placement experience for a few students as an optional module, a period of paid or unpaid work experience in the digital sector

• Professional accreditation - Programme is accredited and recognised by the Chartered Institute of Marketing (CIM)

What will you learn?
You will acquire critical knowledge in digital marketing for businesses in the digital era. You will explore digital platforms and technologies, such as search and display, while gaining insight into the future of digital marketing, including e-commerce, creativity, innovation, and the growing importance of AI in marketing.

The programme ensures you are equipped with critical transferrable skills in working collaboratively and individually, enabling a smooth transition from academic study to the working environment.​

You will be able to evaluate complex situations critically, write clearly and analytically, synthesise information from various sources, and develop well-informed and justified solutions to marketing challenges.

Modules
For more details about this programme, please visit the course page: https://www.mdx.ac.uk/courses/postgraduate/digital-marketing-msc/