University of Reading - Undergraduate Open Day
19 Jun 2026, 08:00
Reading

Develop the skills to become a successful entrepreneur, and prepare for a career in the rapidly changing world of business, with our BSc Business and Management (Entrepreneurship and Innovation) degree.
This programme, taught by experts from Henley Business School, combines the rigour of a management degree with the creative spirit of entrepreneurship.
You’ll gain the expertise to embark on your own business venture, with modules covering opportunity recognition and evaluation, financing, “growth-hacking”, and resource management.
Your studies will provide:
a solid foundation in business, marketing, and entrepreneurial finance
practical entrepreneurial techniques, including lean start-up, business model generation, and design thinking
hands-on experience in business development and sales
the ability to manage and direct yourself as an entrepreneur
the opportunity to create a business idea through the Entrepreneurial Project module.
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Students aged 17/18 who applied to this course were offered a place.
See how students with your grades have been accepted onto this course in the past.
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Choose a specific option to see funding information.
Course optionsWhiteknights Campus
Reading
RG6 6UR
Email:ugadmissions@reading.ac.uk
Phone:0118 378 8372