International Business Management (Marketing) (Taught)

The Royal Holloway International Business Management (Marketing) MSc is a rigorous - and rewarding programme aimed at ambitious and self-motivated individuals at the outset of their professional working life who have studied management previously. It is ideal for those who wish to pursue a postgraduate degree in general management (marketing) with an international orientation and will prepare you to enter the globalised world of work on a competitive footing, maximising your potential and widening your choices.

On graduating you will have a comprehensive and integrated knowledge and understanding of organisations, their management and the marketing environment in which they operate. As part of this, you will have examined accounting and finance from a manager's point of view and evaluated the impact of internal and external factors on the kinds of human resource strategies drawn up by international organisations. The course will focus on an understanding of how international marketing fits into the organisation and running of a company or multi-company corporation.

As a member of the School of Business and Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

• Gain career management and employability skills to make competitive applications to multinational enterprises, non-governmental organisations or as a platform to pursue additional qualifications (such as in accounting or finance).

• Innovative and effective Management School, with our Marketing ranked 10th in the UK (Complete University Guide 2019).

• Vibrant international community: 60% of our Management students come from overseas and the 8,500 students at Royal Holloway, University of London are from 130 countries.

From time to time, we make changes to our courses to improve the student and learning experience, and this is particularly the case as we continue to respond to the Covid-19 pandemic. If we make a significant change to your chosen course, we’ll let you know as soon as we can.

Mandatory Course Units

• International Accounting and Finance

• International Marketing Management

• International Strategy and Entrepreneurship

• International HRM & Organisational Behaviour

• Professional Business and Applied Research Skills

• Principals of Business Management and Economics

• Information Systems and Operations Management

• Management in Context (workshop series)

Research Units

• Project Work for Managers (I): Integrated Marketing Communications

• Project Work for Managers (II): Marketing Research Skills

• Project Work for Managers (III): Independent Report (Marketing)

You will study seven mandatory units in general management over the first two terms. In addition, you will study three research units, including the Independent Report (6-8,000 words) in the last term, giving you the opportunity to study a Marketing issue in depth. You will also participate in a developmental unit over the first two terms, and workshops over three terms.

Assessment is carried out by a variety of methods including written assignments, closed-book examinations, in-class tests, oral presentations, group work and independent research.