The power of Data Science: AI, ethics and the future.

This is a Computer science Subject Spotlight with Dr Jacqueline Campbell from Leeds Beckett University. An interactive, cinematic course taster experience to allow students to gain insights into what it's like to study Computer science.

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In this fascinating Subject Spotlight, Dr Jacqueline Campbell presents: The power of data science: AI, ethics and the future, a powerful investigation into the changing landscape of data science as a result of AI. In episode 1, Jacqueline provides an overview of data science, explains what artificial intelligence (AI) is, and looks at means of approaching data. In episode 2, she thinks about AI and the future, presents an overview of Chat GPT, and how Chat GPT is benefitting society. In episode 3, Jacqueline thinks about data being the ultimate influencer, questions correlations in data reading, and tries to answer the question: does education make people happier? through a critical lens when interpreting the data. She finishes the Spotlight by providing an overview of the Office For National Statistics & Open Data, presenting a fascinating activity for you to undertake, and explaining how data is sociological.

About Leeds Beckett University

Located in the heart of one of the largest student cities in the UK, Leeds Beckett is committed to helping its students build the best future possible. It provides a space to grow and learn from leading academics – people who think about the big challenges of today. But it’s not all about theory. The university provides state-of-the-art facilities across two campuses, which reflect real work environments so students can put their learning directly into practice. Every lesson provides crucial skills and experience to prepare students for the world of work.

Meet the academics

Dr Jacqueline Campbell

Dr Jacqueline Campbell is the Course Director for the UG and PG Data Science courses at Leeds Beckett University. She graduated in Mathematics from Cardiff University before working in the technology industry progressing from graduate roles to senior database consultancy roles. Her links with industry are key to her teaching, and she actively maintains this engagement in order to inform the curriculum, develop consultancy services and support the students in their ability to connect and become part of the thriving Leeds Digital and Technology sector. As well as leading across a range of subjects in the computing curriculum, Jacqueline has held a number of management roles across the University including academic leadership, enterprise pioneer, employability lead, placements and personal tutoring. Her passion for data has driven her teaching areas, drawing on interesting stories and case studies to provide context and application to the subject. She is an expert in enquiry based learning which involves presenting 'the problem' to the students to explore, research and find solutions for. In this way the students are able to own their learning and the pace at which they work, whilst investigating real issues. Appointed a Senior Teacher Fellow, in recognition of teaching excellence, she uses technology and team-teaching techniques extensively. Jacqueline has a Doctorate in Education, through which she drew on sociological approaches and theories to explore computing students. Technology, sociology and education are her main areas of research which is currently focused on data and technology bias, and informed evaluation of data analytics with respect to process and outcomes. She is also a School Governor and runs a maths homework club in the local community.

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On-demand interactive video content

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Remarkable & relatable academics

Learn from some of the UK's finest and most decorated academics as they give you a genuine, insightful, and engaging experience of studying their courses at their universities.

Interactive quizzes and activities

Have a go at fascinating interactive quizzes and activities, then get meaningful and intuitive feedback from the academics to see how you've done.

Content to enhance students university applications

Hear direct from the academics what's expected of you in your university application, and the things you can do to improve your chances of getting on the course you most desire!

Certificate of completion

You'll receive a certificate of completion to evidence your learning - why not add this to your CV and university applications to show your dedication to your future pathway!

Frequently Asked Questions

What is a Subject Spotlight?

Subject Spotlights fuse education and entertainment to bring you the new way of researching your university options.

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Stand out from the competition by completing a Subject Spotlight to gain the most relevant references and evidence for your personal statement.

Who is this Spotlight for?

This subject spotlight is made for students aged 16 and above, that are considering applying to University, particularly to study the subject in the title, or similar areas.

How should I talk about completing a Subject Spotlight on my UCAS application?

Completing a Subject Spotlight shows the university you're applying to that you've taken time outside of school to engage with relevant content.

The easiest way to include it would be to briefly mention one or two things you learned from it and how/why those learnings have furthered your desire to study the subject. We don't want to prescribe an answer because it's your personal statement but this is a good starting point!